May 9, 2019

Note: While we typically write about content from a business perspective, recent conversations have compelled us to write a sort of PSA for the general public. 

For a long time, I was logging off social media feeling worse than when I arrived. It's a problem platforms l...

April 25, 2019

There's something I've noticed more and more recently while reading copy around the internet: the double space after a sentence.

Here's a quick PSA for anyone reading this: You only need one. It doesn't matter what you learned in school—the single space is backed up by...

April 12, 2019

Back in my business journalism days, I wrote for a very specific group of people: Accounts Payable professionals. My typical reader was a mother of two in her mid-to-late 40s. After befriending one of my readers, I connected with her on LinkedIn and printed out her pro...

March 28, 2019

There's been a lot of lively debate over whether marketers should keep creating gated content. There's so much information already available for free, is it worth trying to compete by throwing things behind a wall people need to exchange information to pass through? Is...

March 14, 2019

Here's an exciting fact about the power of blogging: Companies that regularly publish 16 well-executed blogs a month earn 350% more web traffic than their competitors who published between 0-4 blogs per month. 

That stat comes to us from a HubSpot data benchmark report....

February 28, 2019

Note: This is an excerpt from our recent ebook, SMB's Guide to Social Media: The Essentials. Visit this link to get your free copy!

Live video is an extremely powerful social media-based method of attracting followers.

The first rule of Live Video is don’t go live withou...

February 14, 2019

Facebook is an information giant. That's great news for marketers, as we can pinpoint the exact audience we want to reach. 

And, boy, does Facebook help us drill down. If you can think of a distinguishing characteristic, there's a good chance Facebook's made an option t...

January 29, 2019

OK, OK, OK. I'm late to the Minecraft craze. I get it. But bear with me for a moment, because there are a lot of marketing strategies buried underneath the surface of this game.

My dive into Minecraft started a few weeks ago when a friend, who'd been dog-sitting, accide...

January 15, 2019

Years ago, the general mantra online was "If you build it, they will come." 

We couldn't be further from the truth in 2019. No one cares that you're online. 

What they care about is the experience you're offering through the message you deliver. 

It's 2019, and every...

December 28, 2018

Despite their best intentions, a client ran afoul of a regulatory rule they were misinformed upon. They had to close their business down for a day, but they were soon up and running at 100%. 

Though the problem had been resolved quickly, it immediately hit the newspaper...

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