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Editor’s Note: This article is Part 2 in a three-part series on Attracting, Capturing, and Converting eager leads into brand loyalists. Read Part 1 or follow us to be notified when Part 3 comes out. Years ago, when I was writing The Strategic Marketer, I asked a fellow writer to proofread the third draft.  In […]

Editor’s Note: This article is Part 1 in a three-part series on Attracting, Capturing, and Converting eager leads into brand loyalists. We’ll link to Part 2 and Part 3 here after they’re published. 2026 had a rough start. Everywhere you looked, it was bad news: You get the idea.  With so much chaos, consumers and […]

Article Summary: Knowing how to build enticing event sponsorship packages can increase event revenue and outcomes before the event even happens! For better sponsors, you should know exactly what makes a good sponsor, how to build effective packages, and how to solicit sponsorships. If you’ve ever been to a big, flashy networking mixer, nonprofit fundraiser, […]

Article Summary: The best lead generation landing page combines research, human psychology, webpage design, and copywriting best practices to create a compelling offer and increase form completions. Remember: Your landing pages are never truly done. You can always continue to enhance them based on your data to increase conversion rates!  – – – Your website […]

Anyone who was online in August of 2025 remembers one of the business world’s biggest marketing and branding snafus.  We’re talking about the botched Cracker Barrel rebrand.  To be honest, I actually quite like Cracker Barrel (Where else can you get a plethora of side dishes for under $13?). But even I couldn’t get behind […]

Note: I use Alignable’s Premium membership. Some of the features I discuss in this article may be unavailable to freemium users.  I’ll let you in on a secret: One of my best sales tools in the last year has been a little-known social media platform called Alignable.  As a LinkedIn competitor, Alignable caters to business […]

Here’s something we’ve learned through first-hand experience working with a variety of different-sized clients: Event budgeting is intimidating.  So, how expensive can a company-sponsored event become? Here’s how a few of them generally stack up across the United States: Those estimates can sound scary, but don’t let them deter you. When you prioritize the right […]

Let’s get something out of the way: This might just be the most ambitious blog I’ve ever written. As someone who consults regularly with large groups of first-time founders, I know firsthand just how much ground there is to cover when it comes to developing a 101 guide to marketing.  I can’t teach you everything […]