Blog - Poetica Marketing

3 Pros and Cons of ChatGPT In Content Marketing

If you’ve been paying attention to content marketing trends at all in the last few weeks, you’ve probably heard of ChatGPT. In case you...

5 Reasons to Host a Corporate Event

People often ask me, “What do events have to do with marketing?” And I can’t help but answer, “Everything!” Marketing is about making your...

5 Quick And Easy Gated Content Tips

When I first started my career in content marketing, it seemed like gated content was all the rage. Agencies were selling gated content left...

Creating A Better Tomorrow: Celebrating Our 2022 Nonprofit Partnership!

At Poetica Marketing, we believe in the importance of giving back to the community. That’s why we donate 10 hours of our services every...

If I Only Had $100 For Marketing…

I love talking about marketing strategy with new people. But oftentimes, the conversation goes a little like this: First, they excitedly explain what they...

Why You Should Channel the Underground Rock Community For Better Marketing

Like many people, I’ve always been a fan of a good underdog story. There’s just something so satisfying about the classic David and Goliath...

4 Self-Publishing Lessons Learned While Finishing ‘The Strategic Marketer’

I can happily say I recently published my first book! The Strategic Marketer: Effective, Low-Cost, And Practical Marketing Strategies from the Agency Trenches officially...

All Marketing Is Human-to-Human Marketing (Regardless of Your Industry)

The following is an excerpt from The Strategic Marketer: Effective, Low-Cost, and Practical Marketing Strategies From the Agency Trenches, the upcoming book by Patrick...

5 Useful Tips for Holding A Company Event In A Post-COVID World

Now that COVID has receded slightly and local governments are allowing businesses to open their doors again, we’re once again seeing a resurgence in...