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Here’s something we’ve learned through first-hand experience working with a variety of different-sized clients: Event budgeting is intimidating.  So, how expensive can a company-sponsored event become? Here’s how a few of them generally stack up across the United States: Those estimates can sound scary, but don’t let them deter you. When you prioritize the right […]

Let’s get something out of the way: This might just be the most ambitious blog I’ve ever written. As someone who consults regularly with large groups of first-time founders, I know firsthand just how much ground there is to cover when it comes to developing a 101 guide to marketing.  I can’t teach you everything […]

Article Summary: AI has made SEO best practices more important than ever, and companies that ignore their websites over the next year will continue to see their online performance plummet. To continue to see strong business results through SEO in 2026, companies should focus on content depth, organization, authority, original research, and performance.  If you’re […]

Starting a new company is a bold endeavor. You’re putting your vision, resilience, and ideas to the test—to see if you have what it takes to build a sustainable business model designed for long-term growth. And that’s why a brand launch strategy is so important.  Without a smart, comprehensive brand launch plan, your great idea […]

This guest post is provided by Derick McQuaide, the Founder of Pittsburgh Event Spaces. Successful networking events don’t just happen—they need thoughtful planning and strategic design. In other words, you need to create an “event before the event” to help attendees form valuable connections. Here are some key strategies for facilitating meaningful networking throughout your […]

We originally shared this content as an email newsletter in early April 2025. We’ve decided to share it again here, only slightly modified for our blog. Use the form below to sign up for future emails. If reading the news gets your blood pressure spiking, I hope this email manages to give you some calm. […]

At Poetica Marketing, we believe in the importance of giving back to the community. That’s why we donate 10 hours of our services every month to deserving nonprofits in the Pittsburgh region. Through 2024, we’ve offered support and guidance to Fostering Music, an incredible organization that helps kids who are in—or who have been through—the […]

Charity fundraisers are the lifeblood of the nonprofit world. Under the right circumstances, a single successful fundraiser can inject enough cash to run your operations for the rest of the year. But it leads to an important question: How do you host a nonprofit fundraiser that actually gets results?  It’s a complex question to answer. […]