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With a name like “Poetica,” it’s probably no surprise we love eBooks.  “Poetica” comes from the phrase “Ars Poetica,” which translates to “the art of poetry,” or, more loosely, “the art of language.” We love reading, writing, and content marketing, and eBooks are an important part of that. But we’ll be the first to say […]

Backlinks. They’re the often ignored final step of any great SEO strategy, but so many companies (and even agencies) ignore them for one simple reason: They’re tough.  Acquiring meaningful, high-quality backlinks is a tedious, thankless job that often feels more like brain-draining gruntwork than strategic marketing.  But they’re invaluable.  And for many companies, they can […]

The digital marketing landscape has never been more challenging for marketers.  With an incredibly low cost of entry, countless techniques to try, and endless strategies for measuring success, digital marketing has exploded in popularity—and everyone is competing for success.  That’s why SEO—search engine optimization—has become such a major portion of modern marketing strategies. By consistently […]

Introduction to Two Event Roles Planning an event is like putting on a show: Its success depends on both the cast and crew knowing their parts and working seamlessly to create a magical experience. In the event industry, two critical roles that contribute to this magic are the event planner and the event coordinator. While […]

When people hear that we’re a content marketing agency, one of the first questions they ask is: Can you really increase sales with blogging?  The answer, of course, is Yes.  But there’s a lot of strategy to it, and it rarely happens by accident. In a competitive internet landscape, many of your competitors are already […]

At Poetica Marketing, we believe in the importance of giving back to the community. That’s why we donate 10 hours of our services every month to deserving nonprofits in the Pittsburgh region. Through 2023, we’ve offered support and guidance to Food Rescue Hero—an outstanding organization focused on solving hunger in Pittsburgh and beyond—and the 2023 […]

This guest post has been provided by Andoni Aristimuño of Bridges Film Co., a Pittsburgh-based, full-service video production company. Contact Bridges Film Co. for video support! We all know how important video is to marketing. It’s ubiquitous. Companies leverage video in TV commercials, digital ads, YouTube channels, TikTok reels, video homepages—any company-owned location that can […]

In my first week in my first content marketing job, the CEO of the company slipped by my desk and dropped off a copy of Joe Pulizzi’s Content Inc. I didn’t realize it then, but that was a pivotal moment in my career.  Early on in the book, Pulizzi writes about a gentleman who owned […]