read our blog

At Poetica Marketing, we believe in the importance of giving back to the community. That’s why we donate 10 hours of our services every month to deserving nonprofits in the Pittsburgh region. Through 2024, we’ve offered support and guidance to Fostering Music, an incredible organization that helps kids who are in—or who have been through—the […]

Charity fundraisers are the lifeblood of the nonprofit world. Under the right circumstances, a single successful fundraiser can inject enough cash to run your operations for the rest of the year. But it leads to an important question: How do you host a nonprofit fundraiser that actually gets results?  It’s a complex question to answer. […]

As we gear up for 2025, marketers and business owners face an unpredictable and rapidly evolving landscape. From legal challenges at Google to the rise of AI and shifting social media dynamics, the rules of engagement are changing. That’s why we recently held a new webinar entitled How to Build Your Marketing Plan for 2025. […]

There’s no doubt about it: Real estate is a competitive space.  And when it comes to marketing your real estate business, standing out is tough—especially when you realize there’s about 3 million agents around the country. That’s bad news for real estate pros. Consider these stats, for example: If you’re not already top-of-mind for someone […]

Digital marketing is in crisis.  Big time.  Everywhere I look, I see warning signs for companies trying to stretch every single marketing dollar: It’s bad news on top of bad news.   At times, it feels like the entire marketing world is on fire, and most of us are simply pushing forward, saying, “This is fine.” […]

How comfortable are you with building and managing your marketing budget?  Do you know how to make the best decisions for your business? Do you know where to allocate and spend your money?  For many business owners, this is a daunting topic because of a lack of knowledge, experience, clarity, or all of the above.  […]

With a name like “Poetica,” it’s probably no surprise we love eBooks.  “Poetica” comes from the phrase “Ars Poetica,” which translates to “the art of poetry,” or, more loosely, “the art of language.” We love reading, writing, and content marketing, and eBooks are an important part of that. But we’ll be the first to say […]

Backlinks. They’re the often ignored final step of any great SEO strategy, but so many companies (and even agencies) ignore them for one simple reason: They’re tough.  Acquiring meaningful, high-quality backlinks is a tedious, thankless job that often feels more like brain-draining gruntwork than strategic marketing.  But they’re invaluable.  And for many companies, they can […]