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I’ve been blogging regularly for more than a decade now. And although the writing portion comes easily, occasionally I’m stuck on what to write next. And, sure, keyword research and SEO goals definitely make it easier—but you still need to find an intriguing angle. Fortunately, there are tons of strategies for developing new blog topics […]

Photo by Firmbee.com on Unsplash Knowing what people are looking for on Google will help you identify products and services that are in demand. This gives you the tools to adjust your approach accordingly. It also helps you create content that people are interested in and tell you which keywords to use to get your […]

Photo by Headway on Unsplash Anytime you build a content strategy for a business, it’s important to maintain focus on your objectives. Most businesses create a content strategy with SEO or social media in mind. This guide will be primarily SEO-focused because, in my opinion, that’s what drives long-term results. Here are 5 steps to […]

Webinars have always been popular ways of flexing expertise, and they only increased in popularity at the height of the pandemic, when everyone was working from home and glued to their computers.  And although people are returning to the office, webinars remain a go-to strategy for disseminating information in a live, collaborative fashion—while making that […]

Small businesses—especially those with only one or two people—face a unique problem.  In many cases, the same people responsible for executing on the company’s actual products and services are the same people responsible for marketing those products and services.  And that can lead to a vicious cycle.  When business is slow, they market like crazy.  […]

I love blogging. And in content marketing, blogging is often the blend of two of my favorite passions: writing and strategy (check out our copywriting services to learn more). The writing part is obvious—I get to help companies communicate their messaging in their own brand voice.  But the strategy is less obvious (and often goes […]

February 15, 2023 If you want a group of people to work well together, they need to learn to communicate, problem solve, cooperate, and laugh together.  Managers will often call their staff together for a slew of mandatory meetings and sprinkle team building activities into the agenda.  The day drags on, and when it’s time […]

Gated content gets a bad rap. Folks are quick to diminish its potential—but strong gated content can generate awesome results (as I explained in our recent 5 Quick and Easy Gated Content Tips blog). In fact, I recently posted a link to some gated content on my music blog’s Facebook and Instagram accounts. Within 24 […]