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Introduction to Two Event Roles Planning an event is like putting on a show: Its success depends on both the cast and crew knowing their parts and working seamlessly to create a magical experience. In the event industry, two critical roles that contribute to this magic are the event planner and the event coordinator. While […]

When people hear that we’re a content marketing agency, one of the first questions they ask is: Can you really increase sales with blogging?  The answer, of course, is Yes.  But there’s a lot of strategy to it, and it rarely happens by accident. In a competitive internet landscape, many of your competitors are already […]

At Poetica Marketing, we believe in the importance of giving back to the community. That’s why we donate 10 hours of our services every month to deserving nonprofits in the Pittsburgh region. Through 2023, we’ve offered support and guidance to Food Rescue Hero—an outstanding organization focused on solving hunger in Pittsburgh and beyond—and the 2023 […]

This guest post has been provided by Andoni Aristimuño of Bridges Film Co., a Pittsburgh-based, full-service video production company. Contact Bridges Film Co. for video support! We all know how important video is to marketing. It’s ubiquitous. Companies leverage video in TV commercials, digital ads, YouTube channels, TikTok reels, video homepages—any company-owned location that can […]

In my first week in my first content marketing job, the CEO of the company slipped by my desk and dropped off a copy of Joe Pulizzi’s Content Inc. I didn’t realize it then, but that was a pivotal moment in my career.  Early on in the book, Pulizzi writes about a gentleman who owned […]

When I was in my first week in my first professional writing position, I remember a senior editor offering some terrifying and unsolicited words of advice: Get ready for the computers to get here. They’re gonna take our jobs.  That was back in 2014. At the time, we were hearing the very first whispers of […]

I’ve been blogging regularly for more than a decade now. And although the writing portion comes easily, occasionally I’m stuck on what to write next. And, sure, keyword research and SEO goals definitely make it easier—but you still need to find an intriguing angle. Fortunately, there are tons of strategies for developing new blog topics […]

Photo by Firmbee.com on Unsplash Knowing what people are looking for on Google will help you identify products and services that are in demand. This gives you the tools to adjust your approach accordingly. It also helps you create content that people are interested in and tell you which keywords to use to get your […]