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Digital marketing is in crisis.  Big time.  Everywhere I look, I see warning signs for companies trying to stretch every single marketing dollar: It’s bad news on top of bad news.   At times, it feels like the entire marketing world is on fire, and most of us are simply pushing forward, saying, “This is fine.” […]

How comfortable are you with building and managing your marketing budget?  Do you know how to make the best decisions for your business? Do you know where to allocate and spend your money?  For many business owners, this is a daunting topic because of a lack of knowledge, experience, clarity, or all of the above.  […]

With a name like “Poetica,” it’s probably no surprise we love eBooks.  “Poetica” comes from the phrase “Ars Poetica,” which translates to “the art of poetry,” or, more loosely, “the art of language.” We love reading, writing, and content marketing, and eBooks are an important part of that. But we’ll be the first to say […]

Backlinks. They’re the often ignored final step of any great SEO strategy, but so many companies (and even agencies) ignore them for one simple reason: They’re tough.  Acquiring meaningful, high-quality backlinks is a tedious, thankless job that often feels more like brain-draining gruntwork than strategic marketing.  But they’re invaluable.  And for many companies, they can […]

The digital marketing landscape has never been more challenging for marketers.  With an incredibly low cost of entry, countless techniques to try, and endless strategies for measuring success, digital marketing has exploded in popularity—and everyone is competing for success.  That’s why SEO—search engine optimization—has become such a major portion of modern marketing strategies. By consistently […]

Introduction to Two Event Roles Planning an event is like putting on a show: Its success depends on both the cast and crew knowing their parts and working seamlessly to create a magical experience. In the event industry, two critical roles that contribute to this magic are the event planner and the event coordinator. While […]

When people hear that we’re a content marketing agency, one of the first questions they ask is: Can you really increase sales with blogging?  The answer, of course, is Yes.  But there’s a lot of strategy to it, and it rarely happens by accident. In a competitive internet landscape, many of your competitors are already […]

At Poetica Marketing, we believe in the importance of giving back to the community. That’s why we donate 10 hours of our services every month to deserving nonprofits in the Pittsburgh region. Through 2023, we’ve offered support and guidance to Food Rescue Hero—an outstanding organization focused on solving hunger in Pittsburgh and beyond—and the 2023 […]