How to Find What People Are Searching for on Google – SEO Secrets

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Knowing what people are looking for on Google will help you identify products and services that are in demand. This gives you the tools to adjust your approach accordingly. It also helps you create content that people are interested in and tell you which keywords to use to get your content noticed.

How can you know what people are looking for? There are numerous tools that can help you do just that. But before we go into these tools, remember that this information makes up only a small part of your strategy.

Suppose you’re using the information for search engine optimization (SEO). In that case, you will need off-page and onsite SEO, along with good-quality content and perhaps a strong backlink strategy.

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Here are the tools that will show you which keywords are searched on Google.

1. Google Trends

Google Trends is a powerful tool that gives its users valuable information on topics people are looking for on Google. Since marketing is human-to-human marketing, you want to be sure you’re targeting your efforts where your audience is.

This platform provides information on seasonal data and tells you whether or not a topic is trending up or down. It gives you information on previous seasonal trends, helping you plan your content strategies.

Google Trends can even tell you which topics are trending in particular parts of the world, which is ideal for companies that operate locally or have offices overseas. 

Not only does the tool tell you which topics people are looking for on Google, but it also tells you which keywords they are using in their searches.

The platform is intuitive to use and offers results that are easy to read and understand. Perhaps best of all is that Google Trends is completely free to use.

2. BuzzSumo

BuzzSumo is similar to Google Trends in some aspects in that it helps you identify trends in what people are reading and looking for online.

The platform shows you hot topics and helps you predict viral hits so you can ride the crest of a trend. This makes BuzzSumo ideal for content creators. It also provides marketers and businesses with insight that will help overall.

BuzzSumo will also help you identify which keywords to use to help get your content noticed. Geographic filtering lets you identify trends in specific parts of the world, and custom feeds let you focus on the trends that matter most to you.

The platform also alerts businesses to mentions of their brand or products online, as well as helping them track mentions of competitors.

Overall, BuzzSumo is a powerful tool that gives you relevant details on what people are looking for online. It also provides insights that help you make impactful decisions.

BuzzSumo offers a free plan, which allows up to 10 free content searches a month and limited access to features. Paid plans start from $99/month and go up to $299/month.

3. Ahrefs Keywords Explorer

Ahrefs is another big name in the world of SEO, and the platform offers helpful keyword research tools.

The platform’s keyword search tool gives you thousands of short and long-tail keyword suggestions, provides details like search volume and difficulty scores, and makes it easier for you to compile keyword lists.

Ahrefs Keywords Explorer also lets you use filters that help you find the most relevant keywords for you.

In addition to telling you what people are looking for on Google, Ahrefs is also packed full of SEO features that help website owners get their site ranking high.

Ahrefs offers a seven day trial for just $7. Paid plans start at $99 and go up to $999, with higher fees for additional users and more functions.

4. Semrush

Semrush is an all-in-one platform made with SEO in mind. It offers powerful keyword research tools that let you know which search terms people are using.

The platform also gives insights into other metrics such as search volume and how difficult it will be to rank for particular keywords. You can get insights into which keywords are working for your competitors, while the keyword manager helps you manage thousands of keywords to help you direct your SEO strategy.

Semrush will also help you generate new content ideas according to what other people are publishing online. You can get information on the most engaging headlines and the most popular topics, and identify content gaps that you can try to fill.

The platform even comes with a built-in plagiarism checker that helps ensure your content is unique.

You should always scan content for plagiarism before you post. Having unique content is critical for SEO because Google’s algorithm will flag duplicate content. This will damage your ranking in the search engine results pages (SERPs).

Overall, Semrush is a great tool because it comes packed with tools that will help your website rank well on Google. Pricing starts at $119.95/month and goes up to $449.95/month.

5. Google’s Keyword Planner

Google’s Keyword Planner gives you hundreds or thousands of keyword ideas from seed keywords.

The tool also gives you other information, such as search volume, competition, and the cost per click for each keyword on Google Ads.

Google’s Keyword Planner may not provide as many insights as other tools, but it is still very effective at letting you know which search terms people are looking for. It’s straightforward to use and completely free.

6. Moz Keyword Explorer

Moz’s powerful keyword research tool lets you know which search terms are being used, including “lateral” or semantic keywords.

This type of keyword differs from your seed keywords in that they focus on the intent behind a keyword phrase. However, they are still likely to attract traffic that will convert.

The platform makes it easy for you to create keyword lists and helps you prioritize the keywords that are likely to be the most successful for you.

Not only does Moz tell you which keywords people are using, but it also gives you insights into how often they are being used and how difficult it will be to rank for them.

The platform offers a full suite of other tools to help your website rank high in search results.

Moz gives you 10 free uses of their Keyword Explorer every month if you register. In addition, there is a free 30-day trial of the platform, while plans cost from $99/month up to $599/month.


You may have noticed that Google will offer suggestions to autocomplete search terms for you. This is a great way to gain insights into what people are looking for, and Keyword Tool takes it a step further to give you even more information.

When you enter a seed keyword into Keyword Tool, the software will create recommendations from the autocomplete function you see on Google. The result is hundreds of keyword suggestions directly from Google, making it a very powerful research tool.

Keyword Tool is also free to use, and no registration is required. However, paid plans start at $89/month and give you more keyword suggestions and access to features that aren’t available on the free plan.

8. Ubersuggest

Ubersuggest offers a powerful keyword research tool that gives you metrics such as competition, volume, and seasonal trends.

The tool also lets you know which keywords your competitors are using as well as those that potential customers are searching for on Google. With Ubersuggest, you will get insights into popular topics that can give you content ideas on any given keyword.

Ubersuggest’s keyword research tool is available for free, albeit with a limited number of daily searches. Paid plans start from $12/month and go up to $40/month, making Ubersuggest one of the more affordable paid keyword research tools available.

You can also try the tool with a free seven day trial before buying anything.

Final Thoughts

The tools suggested above each have their pros and cons, and which is best for you will depend on a number of factors.

Before you decide, it’s best to look into what the platform overall can do for you. With any tool, whether it’s a CRM or cybersecurity tool, you want to be sure it fits the task. Most of the tools on this list come with powerful features in addition to telling you what people are searching for on Google.

For the paid platforms, watch for free trials so you can take the software for a test drive before committing to paying.

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