We Are Poetica Marketing!
Our Story
Poetica Marketing was founded in 2018 by Patrick Schober with the goal of delivering high-quality content marketing services to spark long-term company growth. Over the years, we’ve dug deep into a variety of industries, and we’ve found a soft spot for real estate, music and entertainment, and SMBs. While our offering has grown to include event coordination, we’re still just as passionate—and focused—as the day Poetica Marketing started.
The Poetica Marketing Team
Patrick Schober
Founder & Creative Director
Hi, I’m Pat! After spending a few years after college as an editor-in-chief for a company located outside of Philadelphia, I moved across the state to Pittsburgh and used my skills as a writer to transition into the exciting and competitive content marketing industry.
I started Poetica Marketing in 2018, and I’ve since helped companies and professionals all over the world enhance their online presence while increasing sales!
A writer at heart and a strategist by trade, I’m passionate about creating compelling written and visual content for SEO performance and social media.
When I’m not in the office, you’ll find me writing the latest article for Monster Riff, catching another rock concert, or diving deep into a book.
Regina Schober
Events Coordinator
Hi, I’m Regina! After college, I worked as a freelance lighting designer around the Pittsburgh area, designing for some of my favorite shows with outstanding directors and actors in many of the local venues that truly get me excited, including City Theater, the New Hazlett Theater, and the Benedum Center.
Eventually, I found myself holding the Technical Coordinator position at Point Park University, where I managed the multi-purpose dance complex, which hosted a variety of events.
Today, I’m passionate about my work with community-minded organizations and coordinating events for the awesome companies in the Pittsburgh region.
Outside of work, you’ll find me hiking with Pat and our dog, Fallon, traveling to new towns, or bingeing the latest Netflix series.
Our Values
Since we started in 2018, we’ve been driven by four core values:
Growth & Results
Marketing and events can feel confusing and overwhelming if you’re not a professional, and we’ve had many clients who come to us because they’ve been burned or lied to by past agencies. We’re here to put a stop to that. Our client goals are our goals, so everything we do comes back to the bottom line. If we’re not performing on your behalf, we’re not doing our jobs.
Honesty & Integrity
We believe in giving our best to our clients—no matter what. That starts with being 100% honest during the sales process. Sometimes we’re an excellent fit. Sometimes we’re not. Regardless, we’ll be the first to tell you—and we’ll point you in the direction of a trusted partner if Poetica Marketing isn’t an ideal choice for you.
Family
As partners, business owners, and parents, we believe the only thing bigger than business is the people you love. And we also acknowledge that’s true for our clients as well; the decisions we make through our events and marketing campaigns have a direct impact on the paychecks for our clients’ employees and their families. With that in mind, our focus on Growth & Results becomes even more important!
Community
Marketing agencies wield a unique knowledge of impactful, low-cost marketing techniques, but so often those talents are focused on Profit & Loss Statements—not the impact on the community. Starting in 2022, we’ve decided to distribute that knowledge through our marketing and events services to some of the Pittsburgh area’s most inspiring nonprofits. Together, our team donates 10 hours a month to organizations focused on the greater good.
Our Community Involvement – 2022
In 2022, we volunteered with Food Rescue Hero to help them host their first national conference, which attracted partners from all over the United States and brought them to Pittsburgh! Learn more in our blog recap!
Our Community Involvement – 2023
In 2023, we reunited with Food Rescue Hero for their annual conference. This time, we dove deep into WebEx Events to deliver an even greater online experience while still managing an outstanding live conference in Pittsburgh! Learn more in our blog recap!
Our Community Involvement – 2024
In 2024, we spearheaded storytelling for Fostering Music, an incredible nonprofit that gives instruments and music lessons to kids in the foster care system. Learn more in our blog recap!
Our Podcasts
Creativity Addicts
Creativity Addicts is a four-part podcast series hosted by our founder, Pat Schober, and local business owner, John Guerrini (Omega FX, FearScapes Haunted Attraction, Escape FearScapes).
Guest Appearances: Couples Inc.
Couples Inc. is an awesome series about couples who work together in a professional capacity. We had the pleasure of making guest appearances in 2023, 2024, and 2025.
Guest Appearance: In Business Talks2 Podcast
In Business Talks2 Podcast is a UK-based show exploring the nuances of couples who work together. We appeared on an episode in March of 2023.
Guest Appearance: Digital Difference Makers
Digital Difference Makers is an Australia-based show highlighting different marketing experts from around the world. Pat appeared on an episode in August of 2023.
Guest Appearance: Soft Skills: Strong Results
Soft Skills: Strong Results is a podcast hosted by communications expert Charlie Krebs. Pat popped onto the show to chat about strategic communications in marketing and sales.
Guest Appearance: 10-Minute Tech Talks
10-Minute Tech Talks: How Tech Entrepreneurs Fail and How You Can Avoid It is a tech-focused podcast Pat joined to discuss GEO—generative engine optimization.
Guest Appearance: TechVibe Pittsburgh
Pat hopped onto this local tech podcast to discuss building smarter marketing strategies, the latest SEO tips, and the nuances (and benefits) or tighter marketing and sales.
Our Webinars
How to Perfect Your Website’s “Meet the Team” Page: Strategies for Headshots, Design, Copy, and SEO
In this webinar with Meesha Gerhart (Redtree Web Design) and Chad Isaiah (Chad Isaiah Studios), we take a close look at how to build a “Meet the Team” page that converts!
The 2024 Poetica Marketing Summer Webinar Series
Session 1: Content Marketing & Content Strategy
In this webinar with Jules Francesca (The Business of Marketing), we explore the building blocks of effective content marketing and content strategy!
Session 2: SEO
In this webinar with Meesha Gerhart (RedTree Web Design), we dive into the ins and outs of SEO best practices.
Session 3: Blogging
In this webinar, we discuss blogging best practices.
Session 4: Email Marketing
In this webinar with Dan Simkins (DX Performance), we explore email marketing strategies and best practices.
How to Build Your Marketing Plan for 2025
In this webinar, we outline some of the marketing challenges coming in 2025—and how to overcome them.
How to Align Your Marketing & Sales
We explore strategies to overcome that age-old gulf between Marketing and Sales—and boost revenue in the process.
Our Seminars
Sites, Camera, Action! A Marketing & Branding Seminar
In this seminar with Dominique Murray (Dominique Murray Photography), Amir Moradi (Vitreen Studios), Nicole Suchin (Nicole Suchin Design Services), we discuss the intricacies of how SMBs can nail their marketing and branding!
Our Interviews
CanvasRebel
In this interview with CanvasRebel, Patrick talked about his favorite case study, our founding story, and much, much more.
In this interview with CanvasRebel, Regina talked about turning passion into a career path while balancing life as a dedicated mom.
Bold Journey
In this interview with Bold Journey, we talked about work ethic, the power of a great partner, and more!
Our Articles
American Marketing Association – Pittsburgh
Generative AI for Marketers: Friend or Foe? – In this article, Pat dives into the pros and cons of leveraging GenAI in your marketing strategy.
High-Impact Gated Content Strategies for 2024 and Beyond – In this article, Pat looks at the best strategies for gated content and lead generation.
The Business Of Marketing
Simple But Overlooked SEO Strategies – As the title suggests, we talk about those lesser-used SEO techniques!
Let’s Work Together!
If the above sounds like something you’d be interested in, contact us!
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