We Are Poetica Marketing!
Our Story
Poetica Marketing was founded in 2018 by Patrick Schober with the goal of delivering high-quality content marketing services to spark long-term company growth. Over the years, we’ve dug deep into a variety of industries, and we’ve found a soft spot for real estate, music and entertainment, and SMBs. While our offering has grown to include event coordination, we’re still just as passionate—and focused—as the day Poetica Marketing started.
Our Team
Patrick Schober
Founder & Creative Director
Hi, I’m Pat! After spending a few years after college as an editor-in-chief for a company located outside of Philadelphia, I moved across the state to Pittsburgh and used my skills as a writer to transition into the exciting and competitive content marketing industry.
I started Poetica Marketing in 2018, and I’ve since helped companies and professionals all over the world enhance their online presence while increasing sales!
A writer at heart and a strategist by trade, I’m passionate about creating compelling written and visual content for SEO performance and social media.
When I’m not in the office, you’ll find me writing the latest article for Monster Riff, catching another rock concert, or diving deep into a book.
Regina Schober
Events Coordinator
Hi, I’m Regina! After college, I worked as a freelance lighting designer around the Pittsburgh area, designing for some of my favorite shows with outstanding directors and actors in many of the local venues that truly get me excited, including City Theater, the New Hazlett Theater, and the Benedum Center.
Eventually, I found myself holding the Technical Coordinator position at Point Park University, where I managed the multi-purpose dance complex, which hosted a variety of events.
Today, I’m passionate about my work with community-minded organizations and coordinating events for the awesome companies in the Pittsburgh region.
Outside of work, you’ll find me hiking with Pat and our dog, Fallon, traveling to new towns, or binging the latest Netflix series.
Our Values
Since we started in 2018, we’ve been driven by three core values:
We’re Client-Focused—Really
We believe in giving our best to our clients—no matter what. That starts with being 100% honest during the sales process. Sometimes we’re an excellent fit. Sometimes we’re not. Regardless, we’ll be the first to tell you—and we’ll point you in the direction of a trusted partner if Poetica Marketing isn’t an ideal choice for you.
We’re Growth-Centric—And We Innovate On Your Behalf
We want to see our partners flourish, but we understand the roadblocks hampering growth for solopreneurs and small business owners. These professionals are excellent at their jobs, but they often lack a strong sales background. With our Sales Coaching program, we’ve partnered with an outstanding NYC-based sales professional to guide solopreneurs and business owners in their sales strategy to capitalize on each and every lead.
We’re Community-Minded—And We Live It
Marketing agencies wield a unique knowledge of impactful, low-cost marketing techniques, but so often those talents are focused on Profit & Loss Statements—not the impact on the community. Starting in 2022, we’ve decided to distribute that knowledge through our marketing and events services to some of the Pittsburgh area’s most inspiring nonprofits. Together, our team donates 10 hours a month to organizations focused on the greater good.
Our Community Involvement – 2022
In 2022, we volunteered with Food Rescue Hero to help them host their first national conference, which attracted partners from all over the United States and brought them to Pittsburgh! Learn more in our blog recap!
Our Podcasts
Creativity Addicts
Creativity Addicts is a four-part podcast series hosted by our founder, Pat Schober, and local business owner, John Guerrini (Omega FX, FearScapes Haunted Attraction, Escape FearScapes).
Guest Appearance: Couples Inc.
Couples Inc. is an awesome series about couples who work together in a professional capacity. We had the pleasure of making a guest appearance in February of 2023.
Guest Appearance: In Business Talks2 Podcast
In Business Talks2 Podcast is a UK-based show exploring the nuances of couples who work together. We appeared on an episode in March of 2023.
Guest Appearance: Digital Difference Makers
Digital Difference Makers is an Australia-based show highlighting different marketing experts from around the world. Pat appeared on an episode in August of 2023.
Let’s Work Together!
If the above sounds like something you’d be interested in, contact us!
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