10 Quick Ways to Come Up With New Blog Topics Right Now
I’ve been blogging regularly for more than a decade now. And although the writing portion comes easily, occasionally I’m stuck on what to write next.
And, sure, keyword research and SEO goals definitely make it easier—but you still need to find an intriguing angle.
Fortunately, there are tons of strategies for developing new blog topics in a hurry.
So, if you feel like you’re pulling your hair out while trying to come up with your next blog idea, use our list of idea-generating concepts!
10 Ways to Come Up With New Blog Topics
If you’re looking for new blog topics, try these strategies:
1. Use Google Keyword Planner.
This one is an obvious choice if you’ve been blogging or working in SEO for any amount of time, but it’s worth mentioning as it’s a free, robust tool packed with great data.
If you’re unaware, Google Keyword Planner is a tool that can show you trends, keywords, and search data for relevant keyphrases—and it can help you generate new blog topics at the same time!
2. Check Google Analytics (GA4).
You probably already have Google Analytics (either Universal Analytics or GA4) set up on your website—and you’re probably already using it on a consistent basis. (If you’re not, you should be. Reach out for assistance!)
Inside Google Analytics, you can glean some important insights for inspiration:
- What pages are people navigating to?
- Which pages do they spend the most time reading?
- Which blogs have gotten the most engagement in the past?
You can use these data points to start drilling down for additional ideas.
For example, one of the most-visited blogs on our website is Top 20 Venues for Corporate Events in Pittsburgh: Impress Your Guests.
Knowing that, I might decide to write about:
- Top Venues for Private Events in Pittsburgh
- Top Venues for Corporate Events in another city where Poetica Marketing frequently does business
- Top Ideas for Corporate Events in Pittsburgh
By twisting the original winning idea ever so slightly, we can generate new concepts!
3. Check Your Reviews.
If you’ve been in business for any length of time, you’ve probably assembled at least a small collection of reviews via Google, Facebook, or Yelp.
And these reviews can be great resources for generating new blog ideas.
For example, if you’re a hair salon and your customers frequently rave about your blowouts, you could use that as a starting point to write about:
- Best products for the perfect blowout
- Best tips for a better blowout
- How to get a great blowout at home
4. Think About Your Recent Client Meetings.
Clients (and prospects) can provide a deep well of great blog ideas.
In fact, many Poetica Marketing blogs have been inspired by meetings with clients and prospects.
For example, a blog post called “My Facebook Post Is Getting More Engagement Than 80% Of My Other Posts. Should I Boost It?” was inspired by a client who (rightfully) paid attention to their Facebook notifications—but didn’t realize that Facebook occasionally tries to goad you into spending extra money unnecessarily.
And If I Only Had $100 For Marketing… was written after a long string of inquiries from business owners who simply didn’t have enough money to bring in an outside marketing vendor.
In both cases, these blogs have become great tools when talking to business owners, as I can send these blogs over as reference points.
Similarly, your client/prospect questions and problems can turn into invaluable blogs!
5. Map Out Your Buyer’s Journey.
We talk a lot about the buyer’s journey in marketing. For example, for our clients who work in the wedding industry, the buyer’s journey (which is often traveled by a bride) looks a little like this:
- Get engaged
- Start planning the wedding
- Identify which vendors you need
- Start identifying vendors
- Compare vendors on quality, price, and convenience
- Pick vendors
- Get married
- Hold a reception
- Celebrate the anniversary
If you’re in the wedding industry, you can create content in and around each of those beats!
Map out the journey your typical client or customer takes as well. By getting into the nuance of each moment, you can develop a huge variety of new blog topics!
6. Read The News.
Years ago, one of my most popular blogs was a post about what we can learn about marketing from Minecraft, the popular video game.
Not long after, I wrote a page for a client who’d performed at a local celebrity’s wedding. That page pulled in a ton of traffic from people looking for details about the celebrity—and their wedding.
Over on my music review site, my album reviews frequently see a large spike in traffic right after an album releases.
The lesson: Tapping into a current event and relating it back to your business can help you come up with new ideas—and it can generate a ton of traffic in the meantime.
7. Check Reddit.
I admit it: I’m on Reddit quite a bit. And if you’re unfamiliar, Reddit is a social media site built on hyper-focused forums called subreddits.
There are subreddits for everything.
Like woodworking? There’s a woodworking subreddit. Work in real estate? There’s a real estate subreddit (there are a bunch, actually). Play a lot of video games? There’s a gaming subreddit (there are a ton of gaming subreddits as well).
Inside each subreddit, you’ll find people engaging in rich conversations.
And you can use those conversations as starting points for blog posts.
In this r/woodworking post, for example, a user shows off a giant monarch butterfly they carved from a piece of maple. If you were in woodworking, you could use this as inspiration to write about:
- Picking the best stains for natural colors
- The best saws to use for rounded edges
- How to best photograph new woodworking projects
In some cases, you’ll even find people asking questions—and you can use those questions as a starting point for future blogs!
8. Consider Your Processes.
Every company has its own special sauce that makes them just a little bit different from everyone else.
Use that to your advantage.
Think about your own internal processes and what separates you from the competition.
All of those key differentiators are great starting points for blogs!
9. Ask ChatGPT.
Yes, I’ve already written about some of the cons of ChatGPT. But for every one of its shortcomings, ChatGPT has a huge benefit.
And ChatGPT is great at generating new ideas.
If you’re a real estate agent, for example, you could type in: “Give me 10 ideas for blogs about the current housing market.”
Here’s what it said when I typed that in:
Sure, here are 10 potential ideas for blog posts about the current housing market:
- “5 trends shaping the current housing market”
- “The impact of rising interest rates on the housing market”
- “Why it’s a seller’s market right now”
- “How the pandemic has changed the housing market”
- “Exploring the affordability crisis in the current housing market”
- “The impact of remote work on housing preferences and prices”
- “What first-time homebuyers need to know about the current market”
- “The role of new construction in the current housing market”
- “The pros and cons of buying in a hot housing market”
- “What the housing market forecast looks like for the rest of 2023”
As you can see, it’s a great starting point for blog ideas!
10. Ask your readers (and fans).
If you’ve been blogging consistently for an extended period of time, you’ve likely built up a steady stream of subscribers, readers, fans, and even customers.
With some of them, you’ve probably even developed a personal relationship.
Tap into that advantage.
Ask them point blank: “What would you like to see me cover in a future blog post?”
If they’re unsure, follow up with this one: “Well, which blog post do you think of when you think of my blog?”
Ideally, this second question will strike an emotional chord, as it should pinpoint a post that they found useful, enlightening, funny, or upsetting.
Use their answer as a starting point for a brainstorming session!
Find Additional Support
If you’re still running out of ideas (or if you need professional support), contact us! We can develop a robust content calendar—and create content that gets results!
Founder, Creative Director
Hi, I’m Pat! After spending a few years after college as an editor-in-chief for a company located outside of Philadelphia, I moved across the state to Pittsburgh and used my skills as a writer to transition into the exciting and competitive content marketing industry.
I started Poetica Marketing in 2018, and I’ve since helped companies and professionals all over the world enhance their online presence while increasing sales!
A writer at heart and a strategist by trade, I’m passionate about creating compelling written and visual content for SEO performance and social media.
When I’m not in the office, you’ll find me writing the latest article for Monster Riff, catching another rock concert, or diving deep into a book.