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If you’ve been paying attention to content marketing trends at all in the last few weeks, you’ve probably heard of ChatGPT.  In case you haven’t heard: ChatGPT is a fascinating AI tool that can easily hold a conversation and retrieve information—but folks have started using it to help in creating written content.  And its capabilities […]

People often ask me, “What do events have to do with marketing?” And I can’t help but answer, “Everything!”  Marketing is about making your business known by getting your name out there, making connections, and leaving an impression. One of the best ways of accomplishing this is to host an event your guests will remember! […]

When I first started my career in content marketing, it seemed like gated content was all the rage. Agencies were selling gated content left and right, and clients were jumping all over it. And then, suddenly, the entire idea was called into question.  As companies started competing more aggressively for SEO traffic, people started to […]

At Poetica Marketing, we believe in the importance of giving back to the community. That’s why we donate 10 hours of our services every month to deserving nonprofits in the Pittsburgh region. Through 2022, we’ve offered support and guidance to Food Rescue Hero, an outstanding organization focused on solving hunger in Pittsburgh and beyond, and […]

I love talking about marketing strategy with new people. But oftentimes, the conversation goes a little like this: First, they excitedly explain what they do. Then we talk about their goals. From there, we explore what they’re currently doing to market their business. And then we talk about new opportunities. And usually, after all of […]

Like many people, I’ve always been a fan of a good underdog story. There’s just something so satisfying about the classic David and Goliath story playing out over and over again, which is why movies like Rocky and Rudy are so popular. We love to see someone triumph over adversity, especially when the stakes seem […]

I can happily say I recently published my first book! The Strategic Marketer: Effective, Low-Cost, And Practical Marketing Strategies from the Agency Trenches officially launched on the Poetica Marketing website on September 24, 2021. (Get your copy here!) It was the conclusion to weeks and weeks of careful research, diligent notetaking, endless writing, countless revisions, […]

The following is an excerpt from The Strategic Marketer: Effective, Low-Cost, and Practical Marketing Strategies From the Agency Trenches, the upcoming book by Patrick Schober, the founder of Poetica Marketing. This excerpt has been modified from its original format. Most marketing is labeled B2B (business-to-business) or B2C (business-to-consumer). And most companies stick to one or […]