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Webinars have always been popular ways of flexing expertise, and they only increased in popularity at the height of the pandemic, when everyone was working from home and glued to their computers.  And although people are returning to the office, webinars remain a go-to strategy for disseminating information in a live, collaborative fashion—while making that […]

Small businesses—especially those with only one or two people—face a unique problem.  In many cases, the same people responsible for executing on the company’s actual products and services are the same people responsible for marketing those products and services.  And that can lead to a vicious cycle.  When business is slow, they market like crazy.  […]

I love blogging. And in content marketing, blogging is often the blend of two of my favorite passions: writing and strategy (check out our copywriting services to learn more). The writing part is obvious—I get to help companies communicate their messaging in their own brand voice.  But the strategy is less obvious (and often goes […]

February 15, 2023 If you want a group of people to work well together, they need to learn to communicate, problem solve, cooperate, and laugh together.  Managers will often call their staff together for a slew of mandatory meetings and sprinkle team building activities into the agenda.  The day drags on, and when it’s time […]

Gated content gets a bad rap. Folks are quick to diminish its potential—but strong gated content can generate awesome results (as I explained in our recent 5 Quick and Easy Gated Content Tips blog). In fact, I recently posted a link to some gated content on my music blog’s Facebook and Instagram accounts. Within 24 […]

Hosting a corporate event can benefit your business in big ways. A corporate event is more than just a party, and it’s more than just fun. In my last blog, “5 Reasons to Host a Corporate Event,” I explained that an event can help a business make invaluable connections with the community, create the foundation […]

If you’ve been paying attention to content marketing trends at all in the last few weeks, you’ve probably heard of ChatGPT.  In case you haven’t heard: ChatGPT is a fascinating AI tool that can easily hold a conversation and retrieve information—but folks have started using it to help in creating written content.  And its capabilities […]

People often ask me, “What do events have to do with marketing?” And I can’t help but answer, “Everything!”  Marketing is about making your business known by getting your name out there, making connections, and leaving an impression. One of the best ways of accomplishing this is to host an event your guests will remember! […]