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In my first week in my first content marketing job, the CEO of the company slipped by my desk and dropped off a copy of Joe Pulizzi’s Content Inc. I didn’t realize it then, but that was a pivotal moment in my career.  Early on in the book, Pulizzi writes about a gentleman who owned […]

When I was in my first week in my first professional writing position, I remember a senior editor offering some terrifying and unsolicited words of advice: Get ready for the computers to get here. They’re gonna take our jobs.  That was back in 2014. At the time, we were hearing the very first whispers of […]

I’ve been blogging regularly for more than a decade now. And although the writing portion comes easily, occasionally I’m stuck on what to write next. And, sure, keyword research and SEO goals definitely make it easier—but you still need to find an intriguing angle. Fortunately, there are tons of strategies for developing new blog topics […]

Photo by Firmbee.com on Unsplash Knowing what people are looking for on Google will help you identify products and services that are in demand. This gives you the tools to adjust your approach accordingly. It also helps you create content that people are interested in and tell you which keywords to use to get your […]

Photo by Headway on Unsplash Anytime you build a content strategy for a business, it’s important to maintain focus on your objectives. Most businesses create a content strategy with SEO or social media in mind. This guide will be primarily SEO-focused because, in my opinion, that’s what drives long-term results. Here are 5 steps to […]

Webinars have always been popular ways of flexing expertise, and they only increased in popularity at the height of the pandemic, when everyone was working from home and glued to their computers.  And although people are returning to the office, webinars remain a go-to strategy for disseminating information in a live, collaborative fashion—while making that […]

Small businesses—especially those with only one or two people—face a unique problem.  In many cases, the same people responsible for executing on the company’s actual products and services are the same people responsible for marketing those products and services.  And that can lead to a vicious cycle.  When business is slow, they market like crazy.  […]

I love blogging. And in content marketing, blogging is often the blend of two of my favorite passions: writing and strategy (check out our copywriting services to learn more). The writing part is obvious—I get to help companies communicate their messaging in their own brand voice.  But the strategy is less obvious (and often goes […]