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At Poetica Marketing, we believe in the importance of giving back to the community. That’s why we donate 10 hours of our services every month to deserving nonprofits in the Pittsburgh region. Through 2022, we’ve offered support and guidance to Food Rescue Hero, an outstanding organization focused on solving hunger in Pittsburgh and beyond, and […]

I love talking about marketing strategy with new people. But oftentimes, the conversation goes a little like this: First, they excitedly explain what they do. Then we talk about their goals. From there, we explore what they’re currently doing to market their business. And then we talk about new opportunities. And usually, after all of […]

Like many people, I’ve always been a fan of a good underdog story. There’s just something so satisfying about the classic David and Goliath story playing out over and over again, which is why movies like Rocky and Rudy are so popular. We love to see someone triumph over adversity, especially when the stakes seem […]

I can happily say I recently published my first book! The Strategic Marketer: Effective, Low-Cost, And Practical Marketing Strategies from the Agency Trenches officially launched on the Poetica Marketing website on September 24, 2021. (Get your copy here!) It was the conclusion to weeks and weeks of careful research, diligent notetaking, endless writing, countless revisions, […]

The following is an excerpt from The Strategic Marketer: Effective, Low-Cost, and Practical Marketing Strategies From the Agency Trenches, the upcoming book by Patrick Schober, the founder of Poetica Marketing. This excerpt has been modified from its original format. Most marketing is labeled B2B (business-to-business) or B2C (business-to-consumer). And most companies stick to one or […]

Now that COVID has receded slightly and local governments are allowing businesses to open their doors again, we’re once again seeing a resurgence in company events. And although there is some justified hesitancy to return to full tilt, people are gradually once again reuniting in person. That means corporate picnics could return before the summer’s […]

Pittsburgh is a beautiful city currently undergoing a renaissance. Although the pandemic has hobbled some of the economic growth the region has charted in recent years, Pittsburgh is still one of the most exciting cities to do business—thanks to its rapid development in robotics, automation, FinTech, and a variety of other industries. As companies grow […]

If you’ve ever spent any amount of time managing a Facebook page, you’ve likely received an automated notification from Facebook that looks something like this: Your post is getting more engagement than 80% of your other posts on [name of page]. Boost it to reach more people. As a marketer, I hate these for a […]