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As the name suggests, Poetica Marketing is a marketing agency. That’s our space—and we tend to stay rooted in content, design, branding, and websites.   But every now and then, our research-backed approach uncovers massive security issues—and we’re tasked with making recommendations (or calling for backup).  We recently saw a flurry of client security issues, and […]

Article Summary: There are nearly 200,000 therapists in the United States, which means there’s a lot of competition. But here’s the good news: Most of them hate marketing. You can effectively market your therapy practice by solidifying your branding, creating content, and building referral relationships. Continue reading for our favorite therapy marketing ideas! There’s never […]

Editor’s Note: This article is Part 3 in a three-part series on Attracting, Capturing, and Converting eager leads into brand loyalists. Read Part 1 and Part 2 in preparation for this article.  Years ago, my accountant introduced me to a mortgage lender. That lender became a client, and he introduced me to a woman who […]

Editor’s Note: This article is Part 2 in a three-part series on Attracting, Capturing, and Converting eager leads into brand loyalists. Read Part 1 and Part 3. Years ago, when I was writing The Strategic Marketer, I asked a fellow writer to proofread the third draft.  In one section, I reminded the reader that the […]

Editor’s Note: This article is Part 1 in a three-part series on Attracting, Capturing, and Converting eager leads into brand loyalists. We’re also linking to Part 2 and Part 3 here. 2026 had a rough start. Everywhere you looked, it was bad news: You get the idea.  With so much chaos, consumers and businesses alike […]

Article Summary: Knowing how to build enticing event sponsorship packages can increase event revenue and outcomes before the event even happens! For better sponsors, you should know exactly what makes a good sponsor, how to build effective packages, and how to solicit sponsorships. If you’ve ever been to a big, flashy networking mixer, nonprofit fundraiser, […]

Article Summary: The best lead generation landing page combines research, human psychology, webpage design, and copywriting best practices to create a compelling offer and increase form completions. Remember: Your landing pages are never truly done. You can always continue to enhance them based on your data to increase conversion rates!  – – – Your website […]

Anyone who was online in August of 2025 remembers one of the business world’s biggest marketing and branding snafus.  We’re talking about the botched Cracker Barrel rebrand.  To be honest, I actually quite like Cracker Barrel (Where else can you get a plethora of side dishes for under $13?). But even I couldn’t get behind […]