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Article Summary: The best lead generation landing page combines research, human psychology, webpage design, and copywriting best practices to create a compelling offer and increase form completions. Remember: Your landing pages are never truly done. You can always continue to enhance them based on your data to increase conversion rates!  – – – Your website […]

Anyone who was online in August of 2025 remembers one of the business world’s biggest marketing and branding snafus.  We’re talking about the botched Cracker Barrel rebrand.  To be honest, I actually quite like Cracker Barrel (Where else can you get a plethora of side dishes for under $13?). But even I couldn’t get behind […]

Note: I use Alignable’s Premium membership. Some of the features I discuss in this article may be unavailable to freemium users.  I’ll let you in on a secret: One of my best sales tools in the last year has been a little-known social media platform called Alignable.  As a LinkedIn competitor, Alignable caters to business […]

Here’s something we’ve learned through first-hand experience working with a variety of different-sized clients: Event budgeting is intimidating.  So, how expensive can a company-sponsored event become? Here’s how a few of them generally stack up across the United States: Those estimates can sound scary, but don’t let them deter you. When you prioritize the right […]

Let’s get something out of the way: This might just be the most ambitious blog I’ve ever written. As someone who consults regularly with large groups of first-time founders, I know firsthand just how much ground there is to cover when it comes to developing a 101 guide to marketing.  I can’t teach you everything […]

Article Summary: AI has made SEO best practices more important than ever, and companies that ignore their websites over the next year will continue to see their online performance plummet. To continue to see strong business results through SEO in 2026, companies should focus on content depth, organization, authority, original research, and performance.  If you’re […]

Starting a new company is a bold endeavor. You’re putting your vision, resilience, and ideas to the test—to see if you have what it takes to build a sustainable business model designed for long-term growth. And that’s why a brand launch strategy is so important.  Without a smart, comprehensive brand launch plan, your great idea […]

This guest post is provided by Derick McQuaide, the Founder of Pittsburgh Event Spaces. Successful networking events don’t just happen—they need thoughtful planning and strategic design. In other words, you need to create an “event before the event” to help attendees form valuable connections. Here are some key strategies for facilitating meaningful networking throughout your […]