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Starting a new company is a bold endeavor. You’re putting your vision, resilience, and ideas to the test—to see if you have what it takes to build a sustainable business model designed for long-term growth. And that’s why a brand launch strategy is so important.  Without a smart, comprehensive brand launch plan, your great idea […]

This guest post is provided by Derick McQuaide, the Founder of Pittsburgh Event Spaces. Successful networking events don’t just happen—they need thoughtful planning and strategic design. In other words, you need to create an “event before the event” to help attendees form valuable connections. Here are some key strategies for facilitating meaningful networking throughout your […]

We originally shared this content as an email newsletter in early April 2025. We’ve decided to share it again here, only slightly modified for our blog. Use the form below to sign up for future emails. If reading the news gets your blood pressure spiking, I hope this email manages to give you some calm. […]

At Poetica Marketing, we believe in the importance of giving back to the community. That’s why we donate 10 hours of our services every month to deserving nonprofits in the Pittsburgh region. Through 2024, we’ve offered support and guidance to Fostering Music, an incredible organization that helps kids who are in—or who have been through—the […]

Charity fundraisers are the lifeblood of the nonprofit world. Under the right circumstances, a single successful fundraiser can inject enough cash to run your operations for the rest of the year. But it leads to an important question: How do you host a nonprofit fundraiser that actually gets results?  It’s a complex question to answer. […]

As we gear up for 2025, marketers and business owners face an unpredictable and rapidly evolving landscape. From legal challenges at Google to the rise of AI and shifting social media dynamics, the rules of engagement are changing. That’s why we recently held a new webinar entitled How to Build Your Marketing Plan for 2025. […]

There’s no doubt about it: Real estate is a competitive space.  And when it comes to marketing your real estate business, standing out is tough—especially when you realize there’s about 3 million agents around the country. That’s bad news for real estate pros. Consider these stats, for example: If you’re not already top-of-mind for someone […]

Digital marketing is in crisis.  Big time.  Everywhere I look, I see warning signs for companies trying to stretch every single marketing dollar: It’s bad news on top of bad news.   At times, it feels like the entire marketing world is on fire, and most of us are simply pushing forward, saying, “This is fine.” […]