January 3, 2020

At a holiday party this year, I had a wonderful conversation with a new acquaintance who’s working toward his Master’s Degree in Oceanography. As the conversation progressed, we eventually landed on marketing and advertising. 

This prompted my new friend to ask a simple...

December 30, 2019

Google Docs is a wonderful tool. It's cloud based, which means you can access your documents from anywhere. It's powerful, so it has almost all the functionality you would need from your typical word processor. It's collaboration-friendly, so it's easy to share with te...

November 12, 2019

In a recent podcast with Startup Pittsburgh, a resource for young companies around the Steel City, we discussed the importance of data in your marketing efforts. If you don’t have data, you’re flailing around in the dark. 

It’s a concept we’ve touched on in the past, ba...

August 30, 2019

Ads are everywhere on social media, which means marketers need a good deal of creativity to stand out from the crowd. 

That's why we were so excited when we saw this recent ad from the 10% Happier meditation app. 

We'll give you a quick rundown, and then we'll explain wh...

August 28, 2019

In the last month, we've hard three requests for private LinkedIn coaching sessions. We're always happy to share the wealth, but it also seemed like the perfect topic for a blog post. 

One professional wanted an overview of LinkedIn's features. Another wanted to underst...

July 20, 2019

Early in my freelancing career, I picked up a sizable project: 60 blogs in 60 days. When the client asked if the timeline was reasonable, I responded positively. A blog a day? Of course I could do that. 

But as I settled into the project, two things became obvious:

  • I...

July 3, 2019

After speaking at a recent conference, a business owner from the audience confided in me. Her conflict: She was getting cold feet with her agency. 

The agency had recently finished revamping her website, and now they were preparing for her business's first-ever Facebook...