Pat Schober, Author at Poetica Marketing

How to Add Video to Your Content Marketing Strategy

This guest post has been provided by Andoni Aristimuño of Bridges Film Co., a Pittsburgh-based, full-service video production company. Contact Bridges Film Co. for...

The Ultimate Guide to NIL Agencies: How to Pick The Right Partner For You

When the NCAA released its interim policy on NIL (name, image, and likeness) back in June of 2021, it marked a major shift in...

9 Awesome Advantages of Content Marketing

In my first week in my first content marketing job, the CEO of the company slipped by my desk and dropped off a copy...

Copywriting Mastermind: 4 Tips for Better Content Marketing In An AI-Driven World

When I was in my first week in my first professional writing position, I remember a senior editor offering some terrifying and unsolicited words...

10 Quick Ways to Come Up With New Blog Topics Right Now

I’ve been blogging regularly for more than a decade now. And although the writing portion comes easily, occasionally I’m stuck on what to write...

How to Find What People Are Searching for on Google – SEO Secrets

Photo by Firmbee.com on Unsplash Knowing what people are looking for on Google will help you identify products and services that are in demand....

How to Develop a Content Strategy Plan for Your Small Business: A Start-to-Finish Guide

Photo by Headway on Unsplash Anytime you build a content strategy for a business, it’s important to maintain focus on your objectives. Most businesses...

10 Essential Webinar Best Practices for Great Online Sessions

Webinars have always been popular ways of flexing expertise, and they only increased in popularity at the height of the pandemic, when everyone was...