by Pat Schober | Sep 29, 2026 | Marketing
As someone who lives in Pittsburgh’s North Hills, I spend plenty of time driving along the chronic traffic jam called McKnight Road. What was once beautiful fields and wooded land is now littered with asphalt and commercial buildings. Every block is packed with...
by Pat Schober | Aug 27, 2026 | Marketing
As the name suggests, Poetica Marketing is a marketing agency. That’s our space—and we tend to stay rooted in content, design, branding, and websites. But every now and then, our research-backed approach uncovers massive security issues—and we’re tasked...
by Pat Schober | Jul 31, 2026 | Marketing
Article Summary: There are nearly 200,000 therapists in the United States, which means there’s a lot of competition. But here’s the good news: Most of them hate marketing. You can effectively market your therapy practice by solidifying your branding, creating content,...
by Pat Schober | Jun 9, 2026 | Marketing
Editor’s Note: This article is Part 3 in a three-part series on Attracting, Capturing, and Converting eager leads into brand loyalists. Read Part 1 and Part 2 in preparation for this article. Years ago, my accountant introduced me to a mortgage lender. That...
by Pat Schober | May 21, 2026 | Marketing
Editor’s Note: This article is Part 2 in a three-part series on Attracting, Capturing, and Converting eager leads into brand loyalists. Read Part 1 and Part 3. Years ago, when I was writing The Strategic Marketer, I asked a fellow writer to proofread the third...
