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How to Build Enticing Event Sponsorship Packages

How to Build Enticing Event Sponsorship Packages

by Regina Schober | Apr 1, 2026 | Live Events

Article Summary: Knowing how to build enticing event sponsorship packages can increase event revenue and outcomes before the event even happens! For better sponsors, you should know exactly what makes a good sponsor, how to build effective packages, and how to solicit...
Event Budgeting 101: Where to Invest and Where to Save

Event Budgeting 101: Where to Invest and Where to Save

by Regina Schober | Jan 14, 2026 | Live Events

Here’s something we’ve learned through first-hand experience working with a variety of different-sized clients: Event budgeting is intimidating.  So, how expensive can a company-sponsored event become? Here’s how a few of them generally stack up across the United...
How to Host A Nonprofit Fundraiser for Incredible Results

How to Host A Nonprofit Fundraiser for Incredible Results

by Regina Schober | Dec 10, 2024 | Live Events

Charity fundraisers are the lifeblood of the nonprofit world. Under the right circumstances, a single successful fundraiser can inject enough cash to run your operations for the rest of the year. But it leads to an important question: How do you host a nonprofit...
Event Planner Vs. Coordinator: What’s the Difference?

Event Planner Vs. Coordinator: What’s the Difference?

by Regina Schober | Mar 19, 2024 | Live Events

Introduction to Two Event Roles Planning an event is like putting on a show: Its success depends on both the cast and crew knowing their parts and working seamlessly to create a magical experience. In the event industry, two critical roles that contribute to this...
10 Fun Corporate Team Building Activities in Pittsburgh That Will Get You Out of the Office

10 Fun Corporate Team Building Activities in Pittsburgh That Will Get You Out of the Office

by Regina Schober | Feb 15, 2023 | Live Events

February 15, 2023 If you want a group of people to work well together, they need to learn to communicate, problem solve, cooperate, and laugh together.  Managers will often call their staff together for a slew of mandatory meetings and sprinkle team building...
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Poetica Marketing is a boutique marketing agency and events company founded in 2018 and based in Pittsburgh, PA.

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Patrick Schober, Founder & Creative Director

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