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Brand Launch Strategy: The Ultimate Rollout Plan
Starting a new company is a bold endeavor. You’re putting your vision, resilience, and ideas to the test—to see if you have what it takes to build a sustainable business model designed for long-term growth. And that’s why a brand launch strategy is so important. …
Guest Post: How to Design an Event for Networking Success
This guest post is provided by Derick McQuaide, the Founder of Pittsburgh Event Spaces. Successful networking events don’t just happen—they need thoughtful planning and strategic design. In other words, you need to create an “event before the event” to help attendees…
How to Market Through Market Uncertainty
We originally shared this content as an email newsletter in early April 2025. We’ve decided to share it again here, only slightly modified for our blog. Use the form below to sign up for future emails. If reading the news gets your blood pressure spiking, I hope…
Creating A Better Tomorrow: Celebrating Our 2024 Nonprofit Partnership
At Poetica Marketing, we believe in the importance of giving back to the community. That’s why we donate 10 hours of our services every month to deserving nonprofits in the Pittsburgh region. Through 2024, we’ve offered support and guidance to Fostering Music, an…
How to Host A Nonprofit Fundraiser for Incredible Results
December 10, 2024 Charity fundraisers are the lifeblood of the nonprofit world. Under the right circumstances, a single successful fundraiser can inject enough cash to run your operations for the rest of the year. But it leads to an important question: How do you host…
How to Build Your Marketing Plan for 2025
As we gear up for 2025, marketers and business owners face an unpredictable and rapidly evolving landscape. From legal challenges at Google to the rise of AI and shifting social media dynamics, the rules of engagement are changing. That’s why we recently held a…