by Pat Schober | Dec 2, 2024 | Content Marketing, Marketing, Social Media Marketing
As we gear up for 2025, marketers and business owners face an unpredictable and rapidly evolving landscape. From legal challenges at Google to the rise of AI and shifting social media dynamics, the rules of engagement are changing. That’s why we recently held a...
by Pat Schober | Aug 7, 2023 | Content Marketing
In my first week in my first content marketing job, the CEO of the company slipped by my desk and dropped off a copy of Joe Pulizzi’s Content Inc. I didn’t realize it then, but that was a pivotal moment in my career. Early on in the book, Pulizzi writes about a...
by Pat Schober | Jun 28, 2022 | Marketing
I love talking about marketing strategy with new people. But oftentimes, the conversation goes a little like this: First, they excitedly explain what they do. Then we talk about their goals. From there, we explore what they’re currently doing to market their...
