Marketing Archives - Poetica Marketing

The Ultimate Guide to NIL Agencies: How to Pick The Right Partner For You

When the NCAA released its interim policy on NIL (name, image, and likeness) back in June of 2021, it marked a major shift in...

Copywriting Mastermind: 4 Tips for Better Content Marketing In An AI-Driven World

When I was in my first week in my first professional writing position, I remember a senior editor offering some terrifying and unsolicited words...

The Small Business Marketing Conundrum (And How to Overcome It)

Small businesses—especially those with only one or two people—face a unique problem. In many cases, the same people responsible for executing on the company’s...

5 Quick And Easy Gated Content Tips

When I first started my career in content marketing, it seemed like gated content was all the rage. Agencies were selling gated content left...

If I Only Had $100 For Marketing…

I love talking about marketing strategy with new people. But oftentimes, the conversation goes a little like this: First, they excitedly explain what they...

Why You Should Channel the Underground Rock Community For Better Marketing

Like many people, I’ve always been a fan of a good underdog story. There’s just something so satisfying about the classic David and Goliath...

4 Self-Publishing Lessons Learned While Finishing ‘The Strategic Marketer’

I can happily say I recently published my first book! The Strategic Marketer: Effective, Low-Cost, And Practical Marketing Strategies from the Agency Trenches officially...

All Marketing Is Human-to-Human Marketing (Regardless of Your Industry)

The following is an excerpt from The Strategic Marketer: Effective, Low-Cost, and Practical Marketing Strategies From the Agency Trenches, the upcoming book by Patrick...