Why You Should Channel the Underground Rock Community For Better Marketing

Like many people, I’ve always been a fan of a good underdog story. There’s just something so satisfying about the classic David and Goliath...

4 Self-Publishing Lessons Learned While Finishing ‘The Strategic Marketer’

I can happily say I recently published my first book! The Strategic Marketer: Effective, Low-Cost, And Practical Marketing Strategies from the Agency Trenches officially...

All Marketing Is Human-to-Human Marketing (Regardless of Your Industry)

The following is an excerpt from The Strategic Marketer: Effective, Low-Cost, and Practical Marketing Strategies From the Agency Trenches, the upcoming book by Patrick...

Why I Loved Miller Lite’s Super Bowl Marketing Campaign: 3 Lessons Worth Stealing

I’m not much of a football fan. Sure, watching top-tier athletes is exciting, but the pace of football is simply too slow for my...