Digital marketing is in crisis. Big time. Everywhere I look, I see warning signs for companies trying to stretch every single marketing dollar: It’s...
How comfortable are you with building and managing your marketing budget? Do you know how to make the best decisions for your business? Do...
At Poetica Marketing, we believe in the importance of giving back to the community. That’s why we donate 10 hours of our services every...
When I was in my first week in my first professional writing position, I remember a senior editor offering some terrifying and unsolicited words...
Small businesses—especially those with only one or two people—face a unique problem. In many cases, the same people responsible for executing on the company’s...
When I first started my career in content marketing, it seemed like gated content was all the rage. Agencies were selling gated content left...
I love talking about marketing strategy with new people. But oftentimes, the conversation goes a little like this: First, they excitedly explain what they...
Like many people, I’ve always been a fan of a good underdog story. There’s just something so satisfying about the classic David and Goliath...
I can happily say I recently published my first book! The Strategic Marketer: Effective, Low-Cost, And Practical Marketing Strategies from the Agency Trenches officially...
The following is an excerpt from The Strategic Marketer: Effective, Low-Cost, and Practical Marketing Strategies From the Agency Trenches, the upcoming book by Patrick...
I’m not much of a football fan. Sure, watching top-tier athletes is exciting, but the pace of football is simply too slow for my...
