When the NCAA released its interim policy on NIL (name, image, and likeness) back in June of 2021, it marked a major shift in...
When I was in my first week in my first professional writing position, I remember a senior editor offering some terrifying and unsolicited words...
Small businesses—especially those with only one or two people—face a unique problem. In many cases, the same people responsible for executing on the company’s...
When I first started my career in content marketing, it seemed like gated content was all the rage. Agencies were selling gated content left...
I love talking about marketing strategy with new people. But oftentimes, the conversation goes a little like this: First, they excitedly explain what they...
Like many people, I’ve always been a fan of a good underdog story. There’s just something so satisfying about the classic David and Goliath...
I can happily say I recently published my first book! The Strategic Marketer: Effective, Low-Cost, And Practical Marketing Strategies from the Agency Trenches officially...
The following is an excerpt from The Strategic Marketer: Effective, Low-Cost, and Practical Marketing Strategies From the Agency Trenches, the upcoming book by Patrick...
I’m not much of a football fan. Sure, watching top-tier athletes is exciting, but the pace of football is simply too slow for my...