by Pat Schober | Mar 29, 2023 | Content Marketing
I’ve been blogging regularly for more than a decade now. And although the writing portion comes easily, occasionally I’m stuck on what to write next. And, sure, keyword research and SEO goals definitely make it easier—but you still need to find an...
by Pat Schober | Mar 22, 2023 | Content Marketing
Photo by Firmbee.com on Unsplash Knowing what people are looking for on Google will help you identify products and services that are in demand. This gives you the tools to adjust your approach accordingly. It also helps you create content that people are interested in...
by Pat Schober | Mar 14, 2023 | Content Marketing
Photo by Headway on Unsplash Anytime you build a content strategy for a business, it’s important to maintain focus on your objectives. Most businesses create a content strategy with SEO or social media in mind. This guide will be primarily SEO-focused because, in my...
by Pat Schober | Mar 8, 2023 | Live Events
Webinars have always been popular ways of flexing expertise, and they only increased in popularity at the height of the pandemic, when everyone was working from home and glued to their computers. And although people are returning to the office, webinars remain a...
by Pat Schober | Feb 28, 2023 | Marketing
Small businesses—especially those with only one or two people—face a unique problem. In many cases, the same people responsible for executing on the company’s actual products and services are the same people responsible for marketing those products and...
