There’s no doubt about it: Real estate is a competitive space. And when it comes to marketing your real estate business, standing out is...
With a name like “Poetica,” it’s probably no surprise we love eBooks. “Poetica” comes from the phrase “Ars Poetica,” which translates to “the art...
Backlinks. They’re the often ignored final step of any great SEO strategy, but so many companies (and even agencies) ignore them for one simple...
The digital marketing landscape has never been more challenging for marketers. With an incredibly low cost of entry, countless techniques to try, and endless...
When people hear that we’re a content marketing agency, one of the first questions they ask is: Can you really increase sales with blogging? ...
This guest post has been provided by Andoni Aristimuño of Bridges Film Co., a Pittsburgh-based, full-service video production company. Contact Bridges Film Co. for...
In my first week in my first content marketing job, the CEO of the company slipped by my desk and dropped off a copy...
When I was in my first week in my first professional writing position, I remember a senior editor offering some terrifying and unsolicited words...
I’ve been blogging regularly for more than a decade now. And although the writing portion comes easily, occasionally I’m stuck on what to write...
Photo by Firmbee.com on Unsplash Knowing what people are looking for on Google will help you identify products and services that are in demand....
Photo by Headway on Unsplash Anytime you build a content strategy for a business, it’s important to maintain focus on your objectives. Most businesses...
I love blogging. And in content marketing, blogging is often the blend of two of my favorite passions: writing and strategy (check out our...
Gated content gets a bad rap. Folks are quick to diminish its potential—but strong gated content can generate awesome results (as I explained in...
If you’ve been paying attention to content marketing trends at all in the last few weeks, you’ve probably heard of ChatGPT. In case you...
When I first started my career in content marketing, it seemed like gated content was all the rage. Agencies were selling gated content left...
