When I was in my first week in my first professional writing position, I remember a senior editor offering some terrifying and unsolicited words...
I’ve been blogging regularly for more than a decade now. And although the writing portion comes easily, occasionally I’m stuck on what to write...
Photo by Firmbee.com on Unsplash Knowing what people are looking for on Google will help you identify products and services that are in demand....
Photo by Headway on Unsplash Anytime you build a content strategy for a business, it’s important to maintain focus on your objectives. Most businesses...
I love blogging. And in content marketing, blogging is often the blend of two of my favorite passions: writing and strategy (check out our...
Gated content gets a bad rap. Folks are quick to diminish its potential—but strong gated content can generate awesome results (as I explained in...
If you’ve been paying attention to content marketing trends at all in the last few weeks, you’ve probably heard of ChatGPT. In case you...
When I first started my career in content marketing, it seemed like gated content was all the rage. Agencies were selling gated content left...
