by Pat Schober | Mar 2, 2026 | Content Marketing, Marketing
Article Summary: The best lead generation landing page combines research, human psychology, webpage design, and copywriting best practices to create a compelling offer and increase form completions. Remember: Your landing pages are never truly done. You can always...
by Pat Schober | Dec 16, 2025 | Content Marketing, Marketing
Article Summary: AI has made SEO best practices more important than ever, and companies that ignore their websites over the next year will continue to see their online performance plummet. To continue to see strong business results through SEO in 2026, companies...
by Pat Schober | Dec 2, 2024 | Content Marketing, Marketing, Social Media Marketing
As we gear up for 2025, marketers and business owners face an unpredictable and rapidly evolving landscape. From legal challenges at Google to the rise of AI and shifting social media dynamics, the rules of engagement are changing. That’s why we recently held a...
![How to Market Your Real Estate Business: 14 Proven Strategies Worth Stealing [With Downloadable Infographic]](https://www.poeticamarketing.com/wp-content/uploads/2024/09/How-to-Market-Your-Real-Estate-Business.png)
by Pat Schober | Sep 13, 2024 | Content Marketing, Live Events, Marketing, Social Media Marketing
There’s no doubt about it: Real estate is a competitive space. And when it comes to marketing your real estate business, standing out is tough—especially when you realize there’s about 3 million agents around the country. That’s bad news for real estate...
by Pat Schober | Jul 8, 2024 | Content Marketing
With a name like “Poetica,” it’s probably no surprise we love eBooks. “Poetica” comes from the phrase “Ars Poetica,” which translates to “the art of poetry,” or, more loosely, “the art of language.” We love reading, writing, and content marketing, and eBooks are...
by Pat Schober | Apr 17, 2024 | Content Marketing
Backlinks. They’re the often ignored final step of any great SEO strategy, but so many companies (and even agencies) ignore them for one simple reason: They’re tough. Acquiring meaningful, high-quality backlinks is a tedious, thankless job that often feels more...
