by Pat Schober | Dec 27, 2024 | Uncategorized
At Poetica Marketing, we believe in the importance of giving back to the community. That’s why we donate 10 hours of our services every month to deserving nonprofits in the Pittsburgh region. Through 2024, we’ve offered support and guidance to Fostering Music, an...
by Pat Schober | Dec 2, 2024 | Content Marketing, Marketing, Social Media Marketing
As we gear up for 2025, marketers and business owners face an unpredictable and rapidly evolving landscape. From legal challenges at Google to the rise of AI and shifting social media dynamics, the rules of engagement are changing. That’s why we recently held a...
by Pat Schober | Sep 13, 2024 | Content Marketing, Live Events, Marketing, Social Media Marketing
There’s no doubt about it: Real estate is a competitive space. And when it comes to marketing your real estate business, standing out is tough—especially when you realize there’s about 3 million agents around the country. That’s bad news for real estate...
by Pat Schober | Aug 27, 2024 | Marketing
Digital marketing is in crisis. Big time. Everywhere I look, I see warning signs for companies trying to stretch every single marketing dollar: Google is at risk of being torn apart, which could devastate website search performance and ad traffic for...
by Pat Schober | Jul 8, 2024 | Content Marketing
With a name like “Poetica,” it’s probably no surprise we love eBooks. “Poetica” comes from the phrase “Ars Poetica,” which translates to “the art of poetry,” or, more loosely, “the art of language.” We love reading, writing, and content marketing, and eBooks are...