by Pat Schober | Apr 17, 2024 | Content Marketing
Backlinks. They’re the often ignored final step of any great SEO strategy, but so many companies (and even agencies) ignore them for one simple reason: They’re tough. Acquiring meaningful, high-quality backlinks is a tedious, thankless job that often feels more...
by Pat Schober | Mar 29, 2024 | Content Marketing
The digital marketing landscape has never been more challenging for marketers. With an incredibly low cost of entry, countless techniques to try, and endless strategies for measuring success, digital marketing has exploded in popularity—and everyone is competing...
by Pat Schober | Jan 31, 2024 | Content Marketing
When people hear that we’re a content marketing agency, one of the first questions they ask is: Can you really increase sales with blogging? The answer, of course, is Yes. But there’s a lot of strategy to it, and it rarely happens by accident. In a...
by Pat Schober | Oct 22, 2023 | Live Events, Marketing
At Poetica Marketing, we believe in the importance of giving back to the community. That’s why we donate 10 hours of our services every month to deserving nonprofits in the Pittsburgh region. Through 2023, we’ve offered support and guidance to Food Rescue Hero—an...
by Pat Schober | Oct 19, 2023 | Content Marketing
This guest post has been provided by Andoni Aristimuño of Bridges Film Co., a Pittsburgh-based, full-service video production company. Contact Bridges Film Co. for video support! We all know how important video is to marketing. It’s ubiquitous. Companies leverage...
