by Pat Schober | Jan 31, 2024 | Content Marketing
When people hear that we’re a content marketing agency, one of the first questions they ask is: Can you really increase sales with blogging? The answer, of course, is Yes. But there’s a lot of strategy to it, and it rarely happens by accident. In a...
by Pat Schober | Aug 7, 2023 | Content Marketing
In my first week in my first content marketing job, the CEO of the company slipped by my desk and dropped off a copy of Joe Pulizzi’s Content Inc. I didn’t realize it then, but that was a pivotal moment in my career. Early on in the book, Pulizzi writes about a...
by Pat Schober | Mar 29, 2023 | Content Marketing
I’ve been blogging regularly for more than a decade now. And although the writing portion comes easily, occasionally I’m stuck on what to write next. And, sure, keyword research and SEO goals definitely make it easier—but you still need to find an...
by Pat Schober | Mar 22, 2023 | Content Marketing
Photo by Firmbee.com on Unsplash Knowing what people are looking for on Google will help you identify products and services that are in demand. This gives you the tools to adjust your approach accordingly. It also helps you create content that people are interested in...
by Pat Schober | Feb 20, 2023 | Content Marketing
I love blogging. And in content marketing, blogging is often the blend of two of my favorite passions: writing and strategy (check out our copywriting services to learn more). The writing part is obvious—I get to help companies communicate their messaging in their own...
