Brand Launch Strategy: The Ultimate Rollout Plan

by Pat Schober | Oct 13, 2025 | Branding, Live Events, Marketing

Starting a new company is a bold endeavor. You’re putting your vision, resilience, and ideas to the test—to see if you have what it takes to build a sustainable business model designed for long-term growth. And that’s why a brand launch strategy is so important. ...

Guest Post: How to Design an Event for Networking Success

by Pat Schober | Jun 11, 2025 | Live Events

This guest post is provided by Derick McQuaide, the Founder of Pittsburgh Event Spaces. Successful networking events don’t just happen—they need thoughtful planning and strategic design. In other words, you need to create an “event before the event” to help attendees...

How to Host A Nonprofit Fundraiser for Incredible Results

by Regina Schober | Dec 10, 2024 | Live Events

Charity fundraisers are the lifeblood of the nonprofit world. Under the right circumstances, a single successful fundraiser can inject enough cash to run your operations for the rest of the year. But it leads to an important question: How do you host a nonprofit...

How to Market Your Real Estate Business: 14 Proven Strategies Worth Stealing [With Downloadable Infographic]

by Pat Schober | Sep 13, 2024 | Content Marketing, Live Events, Marketing, Social Media Marketing

There’s no doubt about it: Real estate is a competitive space.  And when it comes to marketing your real estate business, standing out is tough—especially when you realize there’s about 3 million agents around the country. That’s bad news for real estate...

Event Planner Vs. Coordinator: What’s the Difference?

by Regina Schober | Mar 19, 2024 | Live Events

Introduction to Two Event Roles Planning an event is like putting on a show: Its success depends on both the cast and crew knowing their parts and working seamlessly to create a magical experience. In the event industry, two critical roles that contribute to this...

Creating A Better Tomorrow: Celebrating Our 2023 Nonprofit Partnership!

by Pat Schober | Oct 22, 2023 | Live Events, Marketing

At Poetica Marketing, we believe in the importance of giving back to the community. That’s why we donate 10 hours of our services every month to deserving nonprofits in the Pittsburgh region. Through 2023, we’ve offered support and guidance to Food Rescue Hero—an...