by Pat Schober | Dec 2, 2024 | Content Marketing, Marketing, Social Media Marketing
As we gear up for 2025, marketers and business owners face an unpredictable and rapidly evolving landscape. From legal challenges at Google to the rise of AI and shifting social media dynamics, the rules of engagement are changing. That’s why we recently held a...
by Pat Schober | Sep 13, 2024 | Content Marketing, Live Events, Marketing, Social Media Marketing
There’s no doubt about it: Real estate is a competitive space. And when it comes to marketing your real estate business, standing out is tough—especially when you realize there’s about 3 million agents around the country. That’s bad news for real estate...
by Pat Schober | Aug 27, 2024 | Marketing
Digital marketing is in crisis. Big time. Everywhere I look, I see warning signs for companies trying to stretch every single marketing dollar: Google is at risk of being torn apart, which could devastate website search performance and ad traffic for...
by Jules Francesca | Jul 12, 2024 | Marketing
How comfortable are you with building and managing your marketing budget? Do you know how to make the best decisions for your business? Do you know where to allocate and spend your money? For many business owners, this is a daunting topic because of a lack...
by Pat Schober | Oct 22, 2023 | Live Events, Marketing
At Poetica Marketing, we believe in the importance of giving back to the community. That’s why we donate 10 hours of our services every month to deserving nonprofits in the Pittsburgh region. Through 2023, we’ve offered support and guidance to Food Rescue Hero—an...
by Pat Schober | Jul 9, 2023 | Content Marketing, Marketing
When I was in my first week in my first professional writing position, I remember a senior editor offering some terrifying and unsolicited words of advice: Get ready for the computers to get here. They’re gonna take our jobs. That was back in 2014. At the time,...