by Jules Francesca | Jul 12, 2024 | Marketing
How comfortable are you with building and managing your marketing budget? Do you know how to make the best decisions for your business? Do you know where to allocate and spend your money? For many business owners, this is a daunting topic because of a lack...
by Pat Schober | Oct 22, 2023 | Live Events, Marketing
At Poetica Marketing, we believe in the importance of giving back to the community. That’s why we donate 10 hours of our services every month to deserving nonprofits in the Pittsburgh region. Through 2023, we’ve offered support and guidance to Food Rescue Hero—an...
by Pat Schober | Jul 9, 2023 | Content Marketing, Marketing
When I was in my first week in my first professional writing position, I remember a senior editor offering some terrifying and unsolicited words of advice: Get ready for the computers to get here. They’re gonna take our jobs. That was back in 2014. At the time,...
by Pat Schober | Feb 28, 2023 | Marketing
Small businesses—especially those with only one or two people—face a unique problem. In many cases, the same people responsible for executing on the company’s actual products and services are the same people responsible for marketing those products and...
by Pat Schober | Jan 4, 2023 | Content Marketing, Marketing
When I first started my career in content marketing, it seemed like gated content was all the rage. Agencies were selling gated content left and right, and clients were jumping all over it. And then, suddenly, the entire idea was called into question. As...
by Pat Schober | Jun 28, 2022 | Marketing
I love talking about marketing strategy with new people. But oftentimes, the conversation goes a little like this: First, they excitedly explain what they do. Then we talk about their goals. From there, we explore what they’re currently doing to market their...
