by Pat Schober | Mar 22, 2023 | Content Marketing
Photo by Firmbee.com on Unsplash Knowing what people are looking for on Google will help you identify products and services that are in demand. This gives you the tools to adjust your approach accordingly. It also helps you create content that people are interested in...
by Pat Schober | Mar 14, 2023 | Content Marketing
Photo by Headway on Unsplash Anytime you build a content strategy for a business, it’s important to maintain focus on your objectives. Most businesses create a content strategy with SEO or social media in mind. This guide will be primarily SEO-focused because, in my...
by Pat Schober | Feb 20, 2023 | Content Marketing
I love blogging. And in content marketing, blogging is often the blend of two of my favorite passions: writing and strategy (check out our copywriting services to learn more). The writing part is obvious—I get to help companies communicate their messaging in their own...
by Pat Schober | Feb 8, 2023 | Content Marketing
Gated content gets a bad rap. Folks are quick to diminish its potential—but strong gated content can generate awesome results (as I explained in our recent 5 Quick and Easy Gated Content Tips blog). In fact, I recently posted a link to some gated content on my music...
by Pat Schober | Jan 18, 2023 | Content Marketing
If you’ve been paying attention to content marketing trends at all in the last few weeks, you’ve probably heard of ChatGPT. In case you haven’t heard: ChatGPT is a fascinating AI tool that can easily hold a conversation and retrieve information—but folks have...
by Pat Schober | Jan 4, 2023 | Content Marketing, Marketing
When I first started my career in content marketing, it seemed like gated content was all the rage. Agencies were selling gated content left and right, and clients were jumping all over it. And then, suddenly, the entire idea was called into question. As...
