by Pat Schober | Oct 19, 2023 | Content Marketing
This guest post has been provided by Andoni Aristimuño of Bridges Film Co., a Pittsburgh-based, full-service video production company. Contact Bridges Film Co. for video support! We all know how important video is to marketing. It’s ubiquitous. Companies leverage...
by Pat Schober | Aug 7, 2023 | Content Marketing
In my first week in my first content marketing job, the CEO of the company slipped by my desk and dropped off a copy of Joe Pulizzi’s Content Inc. I didn’t realize it then, but that was a pivotal moment in my career. Early on in the book, Pulizzi writes about a...
by Pat Schober | Jul 9, 2023 | Content Marketing, Marketing
When I was in my first week in my first professional writing position, I remember a senior editor offering some terrifying and unsolicited words of advice: Get ready for the computers to get here. They’re gonna take our jobs. That was back in 2014. At the time,...
by Pat Schober | Mar 29, 2023 | Content Marketing
I’ve been blogging regularly for more than a decade now. And although the writing portion comes easily, occasionally I’m stuck on what to write next. And, sure, keyword research and SEO goals definitely make it easier—but you still need to find an...
by Pat Schober | Mar 22, 2023 | Content Marketing
Photo by Firmbee.com on Unsplash Knowing what people are looking for on Google will help you identify products and services that are in demand. This gives you the tools to adjust your approach accordingly. It also helps you create content that people are interested in...
by Pat Schober | Mar 14, 2023 | Content Marketing
Photo by Headway on Unsplash Anytime you build a content strategy for a business, it’s important to maintain focus on your objectives. Most businesses create a content strategy with SEO or social media in mind. This guide will be primarily SEO-focused because, in my...
