by Pat Schober | Dec 2, 2024 | Content Marketing, Marketing, Social Media Marketing
As we gear up for 2025, marketers and business owners face an unpredictable and rapidly evolving landscape. From legal challenges at Google to the rise of AI and shifting social media dynamics, the rules of engagement are changing. That’s why we recently held a...
by Pat Schober | Sep 13, 2024 | Content Marketing, Live Events, Marketing, Social Media Marketing
There’s no doubt about it: Real estate is a competitive space. And when it comes to marketing your real estate business, standing out is tough—especially when you realize there’s about 3 million agents around the country. That’s bad news for real estate...
by Pat Schober | Jul 8, 2024 | Content Marketing
With a name like “Poetica,” it’s probably no surprise we love eBooks. “Poetica” comes from the phrase “Ars Poetica,” which translates to “the art of poetry,” or, more loosely, “the art of language.” We love reading, writing, and content marketing, and eBooks are...
by Pat Schober | Apr 17, 2024 | Content Marketing
Backlinks. They’re the often ignored final step of any great SEO strategy, but so many companies (and even agencies) ignore them for one simple reason: They’re tough. Acquiring meaningful, high-quality backlinks is a tedious, thankless job that often feels more...
by Pat Schober | Mar 29, 2024 | Content Marketing
The digital marketing landscape has never been more challenging for marketers. With an incredibly low cost of entry, countless techniques to try, and endless strategies for measuring success, digital marketing has exploded in popularity—and everyone is competing...
by Pat Schober | Jan 31, 2024 | Content Marketing
When people hear that we’re a content marketing agency, one of the first questions they ask is: Can you really increase sales with blogging? The answer, of course, is Yes. But there’s a lot of strategy to it, and it rarely happens by accident. In a...