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How to Create An eBook for Lead Generation

How to Create An eBook for Lead Generation

With a name like “Poetica,” it’s probably no surprise we love eBooks.  “Poetica” comes from the phrase “Ars Poetica,” which translates to “the art of poetry,” or, more loosely, “the art of language.” We love reading, writing, and content marketing, and eBooks are...
6 Backlink Strategies That Don’t Suck

6 Backlink Strategies That Don’t Suck

Backlinks. They’re the often ignored final step of any great SEO strategy, but so many companies (and even agencies) ignore them for one simple reason: They’re tough.  Acquiring meaningful, high-quality backlinks is a tedious, thankless job that often feels more...