by Pat Schober | Jan 31, 2024 | Content Marketing
When people hear that we’re a content marketing agency, one of the first questions they ask is: Can you really increase sales with blogging? The answer, of course, is Yes. But there’s a lot of strategy to it, and it rarely happens by accident. In a...
by Pat Schober | Oct 22, 2023 | Live Events, Marketing
At Poetica Marketing, we believe in the importance of giving back to the community. That’s why we donate 10 hours of our services every month to deserving nonprofits in the Pittsburgh region. Through 2023, we’ve offered support and guidance to Food Rescue Hero—an...
by Pat Schober | Oct 19, 2023 | Content Marketing
This guest post has been provided by Andoni Aristimuño of Bridges Film Co., a Pittsburgh-based, full-service video production company. Contact Bridges Film Co. for video support! We all know how important video is to marketing. It’s ubiquitous. Companies leverage...
by Pat Schober | Aug 7, 2023 | Content Marketing
In my first week in my first content marketing job, the CEO of the company slipped by my desk and dropped off a copy of Joe Pulizzi’s Content Inc. I didn’t realize it then, but that was a pivotal moment in my career. Early on in the book, Pulizzi writes about a...
by Pat Schober | Jul 9, 2023 | Content Marketing, Marketing
When I was in my first week in my first professional writing position, I remember a senior editor offering some terrifying and unsolicited words of advice: Get ready for the computers to get here. They’re gonna take our jobs. That was back in 2014. At the time,...
