by Pat Schober | Sep 13, 2024 | Content Marketing, Live Events, Marketing, Social Media Marketing
There’s no doubt about it: Real estate is a competitive space. And when it comes to marketing your real estate business, standing out is tough—especially when you realize there’s about 3 million agents around the country. That’s bad news for real estate...
by Pat Schober | Aug 27, 2024 | Marketing
Digital marketing is in crisis. Big time. Everywhere I look, I see warning signs for companies trying to stretch every single marketing dollar: Google is at risk of being torn apart, which could devastate website search performance and ad traffic for...
by Pat Schober | Jul 8, 2024 | Content Marketing
With a name like “Poetica,” it’s probably no surprise we love eBooks. “Poetica” comes from the phrase “Ars Poetica,” which translates to “the art of poetry,” or, more loosely, “the art of language.” We love reading, writing, and content marketing, and eBooks are...
by Pat Schober | Apr 17, 2024 | Content Marketing
Backlinks. They’re the often ignored final step of any great SEO strategy, but so many companies (and even agencies) ignore them for one simple reason: They’re tough. Acquiring meaningful, high-quality backlinks is a tedious, thankless job that often feels more...
by Pat Schober | Mar 29, 2024 | Content Marketing
The digital marketing landscape has never been more challenging for marketers. With an incredibly low cost of entry, countless techniques to try, and endless strategies for measuring success, digital marketing has exploded in popularity—and everyone is competing...