by Pat Schober | Oct 13, 2025 | Branding, Live Events, Marketing
Starting a new company is a bold endeavor. You’re putting your vision, resilience, and ideas to the test—to see if you have what it takes to build a sustainable business model designed for long-term growth. And that’s why a brand launch strategy is so important. ...
by Pat Schober | Jun 11, 2025 | Live Events
This guest post is provided by Derick McQuaide, the Founder of Pittsburgh Event Spaces. Successful networking events don’t just happen—they need thoughtful planning and strategic design. In other words, you need to create an “event before the event” to help attendees...
by Pat Schober | Apr 14, 2025 | Marketing
We originally shared this content as an email newsletter in early April 2025. We’ve decided to share it again here, only slightly modified for our blog. Use the form below to sign up for future emails. If reading the news gets your blood pressure spiking, I hope...
by Pat Schober | Dec 27, 2024 | Uncategorized
At Poetica Marketing, we believe in the importance of giving back to the community. That’s why we donate 10 hours of our services every month to deserving nonprofits in the Pittsburgh region. Through 2024, we’ve offered support and guidance to Fostering Music, an...
by Pat Schober | Dec 2, 2024 | Content Marketing, Marketing, Social Media Marketing
As we gear up for 2025, marketers and business owners face an unpredictable and rapidly evolving landscape. From legal challenges at Google to the rise of AI and shifting social media dynamics, the rules of engagement are changing. That’s why we recently held a...
