by Pat Schober | Jul 8, 2024 | Content Marketing
With a name like “Poetica,” it’s probably no surprise we love eBooks. “Poetica” comes from the phrase “Ars Poetica,” which translates to “the art of poetry,” or, more loosely, “the art of language.” We love reading, writing, and content marketing, and eBooks are...
by Pat Schober | Aug 7, 2023 | Content Marketing
In my first week in my first content marketing job, the CEO of the company slipped by my desk and dropped off a copy of Joe Pulizzi’s Content Inc. I didn’t realize it then, but that was a pivotal moment in my career. Early on in the book, Pulizzi writes about a...
by Pat Schober | Jan 4, 2023 | Content Marketing, Marketing
When I first started my career in content marketing, it seemed like gated content was all the rage. Agencies were selling gated content left and right, and clients were jumping all over it. And then, suddenly, the entire idea was called into question. As...
