by Pat Schober | Feb 28, 2023 | Marketing
Small businesses—especially those with only one or two people—face a unique problem. In many cases, the same people responsible for executing on the company’s actual products and services are the same people responsible for marketing those products and...
by Pat Schober | Jan 4, 2023 | Content Marketing, Marketing
When I first started my career in content marketing, it seemed like gated content was all the rage. Agencies were selling gated content left and right, and clients were jumping all over it. And then, suddenly, the entire idea was called into question. As...
by Pat Schober | Jun 28, 2022 | Marketing
I love talking about marketing strategy with new people. But oftentimes, the conversation goes a little like this: First, they excitedly explain what they do. Then we talk about their goals. From there, we explore what they’re currently doing to market their...
by Pat Schober | Jan 13, 2022 | Marketing
Like many people, I’ve always been a fan of a good underdog story. There’s just something so satisfying about the classic David and Goliath story playing out over and over again, which is why movies like Rocky and Rudy are so popular. We love to see someone triumph...
by Pat Schober | Sep 29, 2021 | Marketing
I can happily say I recently published my first book! The Strategic Marketer: Effective, Low-Cost, And Practical Marketing Strategies from the Agency Trenches officially launched on the Poetica Marketing website on September 24, 2021. (Get your copy here!) It was the...
by Pat Schober | Aug 23, 2021 | Marketing
The following is an excerpt from The Strategic Marketer: Effective, Low-Cost, and Practical Marketing Strategies From the Agency Trenches, the upcoming book by Patrick Schober, the founder of Poetica Marketing. This excerpt has been modified from its original format....
