by Pat Schober | May 21, 2026 | Marketing
Editor’s Note: This article is Part 2 in a three-part series on Attracting, Capturing, and Converting eager leads into brand loyalists. Read Part 1 or follow us to be notified when Part 3 comes out. Years ago, when I was writing The Strategic Marketer, I asked a...
by Pat Schober | May 14, 2026 | Marketing
Editor’s Note: This article is Part 1 in a three-part series on Attracting, Capturing, and Converting eager leads into brand loyalists. We’ll link to Part 2 and Part 3 here after they’re published. 2026 had a rough start. Everywhere you looked, it was bad news: The...
by Pat Schober | Mar 2, 2026 | Content Marketing, Marketing
Article Summary: The best lead generation landing page combines research, human psychology, webpage design, and copywriting best practices to create a compelling offer and increase form completions. Remember: Your landing pages are never truly done. You can always...
by Pat Schober | Feb 6, 2026 | Marketing, Social Media Marketing
Note: I use Alignable’s Premium membership. Some of the features I discuss in this article may be unavailable to freemium users. I’ll let you in on a secret: One of my best sales tools in the last year has been a little-known social media platform called...
by Pat Schober | Jan 6, 2026 | Marketing
Let’s get something out of the way: This might just be the most ambitious blog I’ve ever written. As someone who consults regularly with large groups of first-time founders, I know firsthand just how much ground there is to cover when it comes to developing a 101...
by Pat Schober | Dec 16, 2025 | Content Marketing, Marketing
Article Summary: AI has made SEO best practices more important than ever, and companies that ignore their websites over the next year will continue to see their online performance plummet. To continue to see strong business results through SEO in 2026, companies...
