by Pat Schober | Jun 9, 2026 | Marketing
Editor’s Note: This article is Part 3 in a three-part series on Attracting, Capturing, and Converting eager leads into brand loyalists. Read Part 1 and Part 2 in preparation for this article. Years ago, my accountant introduced me to a mortgage lender. That...
by Pat Schober | May 21, 2026 | Marketing
Editor’s Note: This article is Part 2 in a three-part series on Attracting, Capturing, and Converting eager leads into brand loyalists. Read Part 1 and Part 3. Years ago, when I was writing The Strategic Marketer, I asked a fellow writer to proofread the third...
by Pat Schober | May 14, 2026 | Marketing
Editor’s Note: This article is Part 1 in a three-part series on Attracting, Capturing, and Converting eager leads into brand loyalists. We’re also linking to Part 2 and Part 3 here. 2026 had a rough start. Everywhere you looked, it was bad news: The job market was...
by Pat Schober | Mar 2, 2026 | Content Marketing, Marketing
Article Summary: The best lead generation landing page combines research, human psychology, webpage design, and copywriting best practices to create a compelling offer and increase form completions. Remember: Your landing pages are never truly done. You can always...
by Pat Schober | Feb 6, 2026 | Marketing, Social Media Marketing
Note: I use Alignable’s Premium membership. Some of the features I discuss in this article may be unavailable to freemium users. I’ll let you in on a secret: One of my best sales tools in the last year has been a little-known social media platform called...
by Pat Schober | Jan 6, 2026 | Marketing
Let’s get something out of the way: This might just be the most ambitious blog I’ve ever written. As someone who consults regularly with large groups of first-time founders, I know firsthand just how much ground there is to cover when it comes to developing a 101...
