We Shut Down the Street to Launch A Motorcycle Apparel Company
Industry
Retail & Apparel
Client
Steel Rippers
Location
Pittsburgh, PA
Impressions across Facebook & Instagram
%
Increase in average monthly site traffic
%
more launch party registrations than launch party goal
Received prominent exposure in Pittsburgh Post-Gazette and City Paper
Services
Background
Steel Rippers is a fast-moving, hard-driving, premium motorcycle apparel company launched to compete against low-quality merchandise flooding the market.
The Problem
Founded and run by a single individual, Steel Rippers aimed to launch the brand with an exciting, RSVP-only event for diehard motorcycle riders who shared the same passion and vision as the brand. An even bigger challenge: We only had three months to pull it off.
The Solution
We developed and executed an aggressive strategy that included low-cost guerrilla marketing, a coordinated social media campaign (complete with influencer marketing), PR (which received placement in the Pittsburgh Post-Gazette), asset design, event planning, event coordination, and vendor coordination, and communication with the city.
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Founded and run by a single individual, Steel Rippers aimed to launch the brand with an exciting, RSVP-only event for diehard motorcycle riders who shared the same passion and vision… ...
Launched A Sister Brand For A New Revenue Stream
Founded and run by a single individual, Steel Rippers aimed to launch the brand with an exciting, RSVP-only event for diehard motorcycle riders who shared the same passion and vision… ...
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Address:
117 Dunlap St, Pittsburgh, PA 15214
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