by Pat Schober | Jun 28, 2022 | Marketing
I love talking about marketing strategy with new people. But oftentimes, the conversation goes a little like this: First, they excitedly explain what they do. Then we talk about their goals. From there, we explore what they’re currently doing to market their...
by Pat Schober | Jan 13, 2022 | Marketing
Like many people, I’ve always been a fan of a good underdog story. There’s just something so satisfying about the classic David and Goliath story playing out over and over again, which is why movies like Rocky and Rudy are so popular. We love to see someone triumph...
by Pat Schober | Sep 29, 2021 | Marketing
I can happily say I recently published my first book! The Strategic Marketer: Effective, Low-Cost, And Practical Marketing Strategies from the Agency Trenches officially launched on the Poetica Marketing website on September 24, 2021. (Get your copy here!) It was the...
by Pat Schober | Aug 23, 2021 | Marketing
The following is an excerpt from The Strategic Marketer: Effective, Low-Cost, and Practical Marketing Strategies From the Agency Trenches, the upcoming book by Patrick Schober, the founder of Poetica Marketing. This excerpt has been modified from its original format....
by Pat Schober | Jul 13, 2021 | Live Events
Now that COVID has receded slightly and local governments are allowing businesses to open their doors again, we’re once again seeing a resurgence in company events. And although there is some justified hesitancy to return to full tilt, people are gradually once again...
