by Pat Schober | Feb 20, 2023 | Content Marketing
I love blogging. And in content marketing, blogging is often the blend of two of my favorite passions: writing and strategy (check out our copywriting services to learn more). The writing part is obvious—I get to help companies communicate their messaging in their own...
by Pat Schober | Feb 8, 2023 | Content Marketing
Gated content gets a bad rap. Folks are quick to diminish its potential—but strong gated content can generate awesome results (as I explained in our recent 5 Quick and Easy Gated Content Tips blog). In fact, I recently posted a link to some gated content on my music...
by Pat Schober | Jan 18, 2023 | Content Marketing
If you’ve been paying attention to content marketing trends at all in the last few weeks, you’ve probably heard of ChatGPT. In case you haven’t heard: ChatGPT is a fascinating AI tool that can easily hold a conversation and retrieve information—but folks have...
by Pat Schober | Jan 4, 2023 | Content Marketing, Marketing
When I first started my career in content marketing, it seemed like gated content was all the rage. Agencies were selling gated content left and right, and clients were jumping all over it. And then, suddenly, the entire idea was called into question. As...
