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Marketing—Reimagined
When I started Poetica Marketing, I aimed to rail against one of the biggest failures I saw within the agency model:
Rigidity.
In working with another Pittsburgh agency, I found that many clients were shoved into the same marketing “strategy” over and over again—regardless of the nuances behind their business, their people, or their customers.
Over time, I came to find this was common across the board for marketers everywhere, including people working in-house at larger companies.
These internal marketing managers are just as likely to fall into the same ruts, and they inevitably resist change simply because change is hard.
And that’s where the trouble starts.
Once marketers stop innovating based on the data they see, businesses fall. Revenue dries up, and suddenly it’s all hands on deck trying to right the ship. All because nobody wanted change.
Well, to hell with rigidity. We all deserve better.
That’s where The Strategic Marketer: Effective, Low-Cost, And Practical Marketing Strategies from the Agency Trenches comes in.