Case Study: How to Target A Niche Market And Dominate Google Search Results

As I’ve mentioned a few times before, I run a music blog that covers Stoner Rock—an underground genre that takes elements of Black Sabbath and Grunge and slows it all down while mixing in extra fuzz and distortion.

Over the 10 months or so, I’ve consistently committed about an hour a day to the blog, which has helped me publish about one post a week. It’s not a lot of time (especially since it’s something I enjoy), but the results have been interesting.

In that 10-month time span, Monster Riff has significantly increased in popularity, partially thanks to its consistently high search result rankings.

Although I’m still thrilled every time a band submits an album for review or when I receive an unsolicited note about how much someone appreciates the blog, I’m most excited by Monster Riff’s search traffic.

Many of Monster Riff’s articles rank in the first slot of Google for their target keywords, a result of research, experience, and working inside a niche.

The Advantage of Having a Niche

I’ll be the first to admit it: A major part of Monster Riff’s success comes from a lack of serious competition. Major music publications with greater domain authority rarely cover Stoner Rock (the genre isn’t exactly mainstream), and other players in the market are fans first and writers second, meaning they don’t always understand SEO well enough to rank competitively.

That’s good news for me.

But it’s also good news for you. It’s more proof that finding a niche to drill into can become a boon to your business and blogging success.

As an example, let’s say you run a small shop that specializes in 3D printing. Naturally, you’d like your company to rank well on the search engine results page (SERP) for your target keywords, but that can be difficult if there are a ton of other 3D printing shops.

Let’s refine the concept. Let’s say part of your business focuses on 3D printing temporary replacement parts for machinery. With this small but important switch, you’re no longer competing against every other 3D printing shop. Instead, you’re competing against 3D printing shops that specialize in developing replacement parts for machinery.

That means you’re now likely competing for a different set of longtail keywords, pushing aside phrases like “3D printing” in exchange for “3D printed machine parts” and “How to make temporary machine replacement componentry.”

Now let’s drill down even further. Let’s say your business specializes in 3D printing temporary replacement parts for machinery in the Oil & Gas industry.

You’ve just unlocked an opportunity to become ultra-competitive with your web copy in a significantly refined niche. You’ll likely only have a few (if any) competitors, which means you’ll have an easier time ranking.

Just take a look at the search results for “3D printer company” when compared to “3D printed replacement parts for machinery in the Oil and Gas industry”: