Years ago, the general mantra online was "If you build it, they will come."
We couldn't be further from the truth in 2019. No one cares that you're online.
What they care about is the experience you're offering through the message you deliver.
It's 2019, and every bit of content in your digital marketing needs to be polished until you run out of elbow grease. Your content should be more intentional, more engaging, and more strategic than ever before.
We all know that platforms like Facebook and Instagram are making it harder for businesses to show up in social media feeds by placing an emphasis on content that our friends create and engage with.
That means our content needs to be worth engaging with. More than ever before, we need our content to be shared, liked, and commented on.
If you haven't done so already, now's the time to audit your 2018 post performance to see what performed the best on each platform. And then you need to start your 2019 strategy with that data in mind.
Leave your keywords in 2018, and start thinking about topics. With synonyms playing a bigger role in search results, your trusty keyword list now plays a smaller role in your overall SEO performance.
Instead, you want to focus on proving your site as an authority by creating content that captures the keyword and its tangents.
If you haven't already, sit down with your content strategist and figure out how to create content that's more comprehensive.
Another important fact to keep this in mind: Next year, 50% of all search traffic will be conducted by voice. You'd better work to capture those conversational phrases.
Projections show 30% of all internet users will use some sort of ad blocking software this year. Does that mean it's time to stop running display ads altogether?
No, but it does mean the ads we run need to be immaculate. They need to be extremely well thought out and tested beforehand.
We need to go back to the fundamentals, yes, but we also need to push the envelope. Instead of A/B testing, perhaps start with a customer focus group to determine which ads you should even consider A/B testing.
Help Is Here
Still unsure about your strategy in 2o19? Contact Poetica Marketing. We'll build your customized content strategy so that you're well prepared for the new year.