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How to Get Video into Your Digital Marketing Strategy (Without Breaking the Bank)

December 11, 2018

It's everywhere you look. Facebook has Watch, Instagram has IGTV, YouTube is YouTube, and so many social media feeds are filled with video content competing for conversions. Video's here, and until we see some serious advances in holograms, it's here to stay. 

 

In fact, one Entrepreneur contributor believes companies will flock to video in droves in 2019.

 

Why? Take a look at these figures from depositphotos

  • 90% of consumers say video helps them make buying decisions.

  • Mentioning video in an email subject line increases open rates a whopping 19%.

  • Videos on landing pages increase conversions by up to 80%. 

Needless to say, video can help you across your entire online presence. 

 

The problem that Poetica Marketing has seen for many businesses is a single concern: Isn't video expensive? 

 

The answer is a little complicated: Yes and no. It all depends on what you want and how you go about it. 

 

Making Video Work for You

You can easily make video work inside your digital marketing budget. 

 

In-House Solutions & Tips

1. Look for video services. At Poetica Marketing, we like using Lumen5, which makes it easy to create informational slideshows and videos—and it even provides free stock photos and audio. This makes Lumen5 a versatile tool for social media managers and digital marketers alike.

 

Other services, like Rocketium and Shakr, will let you create videos with a variety of helpful tools. Just like Lumen5, these platforms work on a sliding subscription scale so that you can access more capabilities as your business (and needs) grow.  

 

2. Make sure you have the right tools. For those in search of robust video editors with a small learning curve, VideoPad Video Editor and InShot are great tools for beginners on desktops and mobile devices, respectively. Find one that your team is comfortable with, then make sure everyone's properly trained to use it.

 

3. It doesn't have to be gorgeous. Authenticity in marketing
matters more now than ever before. At Poetica Marketing, we're currently creating an interview series on behalf of a client with an iPhone and fluorescent lighting. The reason: Undoctored, authentic video educates leads while building trust. Is it the right fit for every client? No. However, after plenty of research, we've decided it's the right strategy for the client. We'll still brand the videos and lightly edit out fumbles in conversation, but you'll generally get the real experience in the final product.

 

4. Get it where it needs to be. Landing pages, social media, your company website—your video needs to be promoted just like any other piece of content you create. If you're not pushing traffic to your video, you're doing yourself (and the video itself) a disservice.

 

Video Professionals in Pittsburgh

While Poetica Marketing can create videos on your behalf, our capabilities at this time are admittedly limited. That's why we rely on the excellent services of CDNX Media when video projects become too complex.  

 

Of course, there are other companies out there that can also create compelling videos to promote your business. 

 

Get Professional Assistance

Still need assistance? Contact Poetica Marketing to learn how we can help you expand your web presence with digital marketing videos. 

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P.S. Marketing Solutions LLC dba Poetica Marketing  |  patrick@poeticamarketing.com  |  412-522-0647 | 519 Louann St, Pittsburgh, PA 15223