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You Have Content, Now What? Sharing Across Channels

September 25, 2018

You've written a pristine piece of content. It's sitting pretty on your website, it has a convincing call to action, and now it's time to time to brush your hands together and start another one, right?

 

Not quite! That stellar piece of content—whether it be a blog, article, or even a content pillar—has plenty of miles to travel before you focus somewhere else. 

 

Here are some avenues where you should consider re-purposing your content:

 

Social Media

If the content is really something your customer personas are going to love, link to it on your social media channels for your followers to enjoy. To drive up clicks, quote an interesting line from your piece right inside the post, and make sure the link preview shows a captivating photo. 

 

Video Scripts

With inexpensive, easy-to-use video makers like Lumen5 and Promo readily available, you can easily parse out your content and plug it into a video to generate more traction on social media and even your website. 

 

If you'd prefer a more personal touch, you could also turn your content into an information video or scene for potential customers to better understand your brand. 

 

Email Campaign

With content this good, shouldn't it go out to your email subscribers? Consider pasting your catchy intro into the email body so readers will be compelled to click through and read the rest on your website. 

 

Physical Collateral

If you have a traveling sales team, consider turning the content into brochures or leaflets for your salespeople to leave behind for customers. If necessary, modify your call to action for a paper experience.

 

Need help executing across channels? We can help. As content professionals, we know exactly what goes where. Contact us today! 

 

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P.S. Marketing Solutions LLC dba Poetica Marketing  |  patrick@poeticamarketing.com  |  412-522-0647 | 519 Louann St, Pittsburgh, PA 15223