You can spend hours crafting the best Facebook post, but if you don't time it right, there's little chance your followers will see it.
Think about it: Imagine posting at midnight, when most of your followers are asleep. As people get up and start their day, they begin posting. This—and Facebook's focus on giving friends priority in the feed—will push your post down the feed, reducing your chances to get out in front of people as the rest of your followers get up.
With that in mind, it pays to know when people are on Facebook so you jump out in front of them.
Scheduling tools like Sprout Social and Buffer provide predictions on when you're most likely to catch people on Facebook, but many of these applications have a fee. You should know that Facebook has a free built-in tool to help you predict the best time to post.
A Free Alternative
Here's what to do:
Login to your business's Facebook page.
At the top of the page, click on Insights.
On the left side, click on Posts.
The resulting screen will provide an average of how many people were online throughout the day, using a recent 1-week period. This information can help you decide the best time to post.
In the example below, most of the followers like to hop onto Facebook on Saturdays, and, on average, we can reach the most people at 8:00 PM every day.
With this, we can conclude that it's generally better to post between noon and 10:00 PM, and Saturdays and Sundays are good times to be seen.
Still having trouble executing on social media? We're here to help. Contact Poetica Marketing to learn how we can help you grow your business.