Let’s say you’ve just moved into a new house in a new town, and your kitchen sink suddenly becomes clogged. Despite all of your plunging, the clog doesn’t budge. What do you do?
If you’re like most people, you probably type something along the lines of “plumber in my area” into the Google search bar. And if you’re like most people, you’re also more likely to pick from one of the plumbers that show up on the first page of Google. In fact, you probably won’t even make it to the second page of results before making a phone call.
But let’s stop and think for a second. This is what the majority of people do when they use Google. That means that the plumbers who made it to the first page of Google are getting much more business than the plumbers on page 2 or 10.
So, how’d they get on the first page?
Three letters: SEO. That stands for Search Engine Optimization. To put it most simply: Google gives preferential treatment to websites that have been constructed in a way that’s most friendly to the user. The better a website is put together, the higher it’ll rank.
Getting Noticed on Google
Here’s how to make your next article favorable in Google’s eyes:
1. Shoot for at least 300 words in length.
Google doesn’t look very kindly on articles with less material. To be safe, each page on your website should have about 300 words (250 should be the bare minimum). Any less, and Google’s crawlers (also known as spiders) won’t give it as much attention.
2. Use H2s to your advantage.
Also known as a Heading 2, an H2 helps Google understand how an article is pieced together. If Google can comprehend your page, it’ll rank better.
3. Use keywords, but don’t overdo it.
Let’s say you want your plumbing business to rank for Google. You should use the word “plumbing” as much as possible on your website, right? No, actually. Google is more favorable to quality content that’s easy to read, and it’ll actually penalize web content that seems like it’s trying too hard. If you’re shooting for around 300-500 words, try to use each keyword about five times.
4. Link to your resources.
Because Google is interested in getting quality content to its users, it wants to make sure what it’s showing to visitors is good. So, it pays to cite your statements with links to websites that already rank high on Google’s search results. For example: Say you have a page on your plumbing website discussing the value of using a low-flow toilet. You could link back to another high-ranking website praising certain qualities of low-flow toilet. By doing this multiple times, Google will see your content is backed up by reliable sources.
5. Link to yourself.
Just as you want to prove to Google your information is coming from valuable sources, you also need to prove your website is a valuable source. Link to your own related web copy whenever you can.
6. Be mobile responsive.
These days, most website traffic comes from mobile devices. Remember how we said Google wants to create excellent user experiences? If your website isn’t mobile-friendly, it won’t rank as high. Make sure each web page looks good on a smartphone.
7. Write your metadata.
Beef up your metadata by including a 150-character description of the webpage. What value does this page provide for visitors? Hint: This is a good place to include your best keywords!
8. Mind your page titles and H1.
Remember, Google wants a hand when it’s crawling your page. Getting a brief page description in the page title (the words that appear in the page’s tab in your browser) will give your site a boost. Meanwhile, having a descriptive H1 (the headline on your page) will also work in your favor.
Need a hand with SEO? Poetica Marketing can quickly evaluate your performance and offer solutions for boosting your performance online. For even more benefits, hire us to rewrite your web copy for optimal performance.