February 14, 2019

Facebook is an information giant. That's great news for marketers, as we can pinpoint the exact audience we want to reach. 

And, boy, does Facebook help us drill down. If you can think of a distinguishing characteristic, there's a good chance Facebook's made an option t...

October 20, 2018

Though marketers have been exploiting social media for years now, many business owners hesitate to throw themselves headfirst into a sea of platforms. 

It's understandable. For many people, business success through social media is something anecdotal at best. A res...

October 6, 2018

No doubt about it, you can get plenty of mileage out of hashtags on Twitter and Instagram, where marketers and your Aunt Sue can load up until they're hearts are filled (or the character count is reached). 

What's been historically less clear is whether or not hashtags...

August 14, 2018

You can spend hours crafting the best Facebook post, but if you don't time it right, there's little chance your followers will see it. 

Think about it: Imagine posting at midnight, when most of your followers are asleep. As people get up and start their day, they begin...

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P.S. Marketing Solutions LLC dba Poetica Marketing  |  patrick@poeticamarketing.com  |  412-522-0647 | 519 Louann St, Pittsburgh, PA 15223