July 20, 2019

Early in my freelancing career, I picked up a sizable project: 60 blogs in 60 days. When the client asked if the timeline was reasonable, I responded positively. A blog a day? Of course I could do that. 

But as I settled into the project, two things became obvious:

  • I...

March 14, 2019

Here's an exciting fact about the power of blogging: Companies that regularly publish 16 well-executed blogs a month earn 350% more web traffic than their competitors who published between 0-4 blogs per month. 

That stat comes to us from a HubSpot data benchmark report....

November 26, 2018

Here's a fun fact for small businesses (and if you're larger, pay close attention): Small businesses with blogs generate 126% more leads. 

That stat comes to us from TechClient, and it's nothing to shrug off. Having a blog could more than double the number of leads comi...

January 10, 2018

There’s good reason paid streaming services like Netflix and Spotify are so successful: People hate ads, and they want content on-demand.

Gone are the days where companies can demand absolute attention from viewers (though many still try their darnedest). Doing that to...

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P.S. Marketing Solutions LLC dba Poetica Marketing  |  patrick@poeticamarketing.com  |  412-522-0647 | 519 Louann St, Pittsburgh, PA 15223