January 3, 2020

At a holiday party this year, I had a wonderful conversation with a new acquaintance who’s working toward his Master’s Degree in Oceanography. As the conversation progressed, we eventually landed on marketing and advertising. 

This prompted my new friend to ask a simple...

February 14, 2019

Facebook is an information giant. That's great news for marketers, as we can pinpoint the exact audience we want to reach. 

And, boy, does Facebook help us drill down. If you can think of a distinguishing characteristic, there's a good chance Facebook's made an option t...

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3 Instagram Ad Lessons from 10% Happier

August 30, 2019

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P.S. Marketing Solutions LLC dba Poetica Marketing  |  patrick@poeticamarketing.com  |  412-522-0647 | 519 Louann St, Pittsburgh, PA 15223