December 11, 2018

It's everywhere you look. Facebook has Watch, Instagram has IGTV, YouTube is YouTube, and so many social media feeds are filled with video content competing for conversions. Video's here, and until we see some serious advances in holograms, it's here to stay. 

In fact,...

November 26, 2018

Here's a fun fact for small businesses (and if you're larger, pay close attention): Small businesses with blogs generate 126% more leads. 

That stat comes to us from TechClient, and it's nothing to shrug off. Having a blog could more than double the number of leads comi...

November 10, 2018

Most of our clients understand that social media is an important part of the marketing puzzle, but few of them can explain why. To be sure, it's not always obvious how a "like" or "share" impacts the bottom line, and the math gets even trickier when you dive into impre...

October 20, 2018

Though marketers have been exploiting social media for years now, many business owners hesitate to throw themselves headfirst into a sea of platforms. 

It's understandable. For many people, business success through social media is something anecdotal at best. A res...

October 6, 2018

No doubt about it, you can get plenty of mileage out of hashtags on Twitter and Instagram, where marketers and your Aunt Sue can load up until they're hearts are filled (or the character count is reached). 

What's been historically less clear is whether or not hashtags...

September 25, 2018

You've written a pristine piece of content. It's sitting pretty on your website, it has a convincing call to action, and now it's time to time to brush your hands together and start another one, right?

Not quite! That stellar piece of content—whether it be a blog, artic...

September 11, 2018

One of my clients recently came to me with a problem: He had two personal LinkedIn profiles, and he couldn't recall why the second one ever came into existence. To make things worse, LinkedIn was doing what it was supposed to, and recommending people try to connect wit...

August 14, 2018

You can spend hours crafting the best Facebook post, but if you don't time it right, there's little chance your followers will see it. 

Think about it: Imagine posting at midnight, when most of your followers are asleep. As people get up and start their day, they begin...

July 24, 2018

It's a cliche for sure, but agency life is a roller coaster. Clients throw curveballs every single day. How you respond to them says a lot about your ability as a marketer, and it could make or break your relationship with the client. 

Stories From the Trenches

A few wee...

July 17, 2018

We've all heard the old marketing adage: "Content is king." We live it every day, building entire businesses around ads, commercials, social media posts, blogs, and websites. Without that steady stream of content reaching our target audience, we depend entirely on loca...

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