June 21, 2019

We recently had words with an internet troll. 

Before we get there, let's cover some backstory: A restaurant client hired us to do some event promotion. They'd decided to hold an open-to-the-community eating competition that put their product right in the spotlight. Whi...

June 6, 2019

Good copy is gold. It has the power to compel, persuade, convince—even sell. Bad copy, meanwhile, can literally drive a company out of business. 

Just take a look at some of history's biggest copywriting mistakes: 

That time the Yellow Pages lost $10 million. 

Banner Trav...

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P.S. Marketing Solutions LLC dba Poetica Marketing  |  patrick@poeticamarketing.com  |  412-522-0647 | 519 Louann St, Pittsburgh, PA 15223