July 20, 2019

Early in my freelancing career, I picked up a sizable project: 60 blogs in 60 days. When the client asked if the timeline was reasonable, I responded positively. A blog a day? Of course I could do that. 

But as I settled into the project, two things became obvious:

  • I...

June 6, 2019

Good copy is gold. It has the power to compel, persuade, convince—even sell. Bad copy, meanwhile, can literally drive a company out of business. 

Just take a look at some of history's biggest copywriting mistakes: 

That time the Yellow Pages lost $10 million. 

Banner Trav...

April 25, 2019

There's something I've noticed more and more recently while reading copy around the internet: the double space after a sentence.

Here's a quick PSA for anyone reading this: You only need one. It doesn't matter what you learned in school—the single space is backed up by...

March 28, 2019

There's been a lot of lively debate over whether marketers should keep creating gated content. There's so much information already available for free, is it worth trying to compete by throwing things behind a wall people need to exchange information to pass through? Is...

March 14, 2019

Here's an exciting fact about the power of blogging: Companies that regularly publish 16 well-executed blogs a month earn 350% more web traffic than their competitors who published between 0-4 blogs per month. 

That stat comes to us from a HubSpot data benchmark report....

December 16, 2017

There are many colleges and universities out there that will happily take your money to help you sharpen your writing skills. To be fair, many of these are fine institutions where you can forge priceless relationships with industry insiders who can offer advice you won...

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P.S. Marketing Solutions LLC dba Poetica Marketing  |  patrick@poeticamarketing.com  |  412-522-0647 | 519 Louann St, Pittsburgh, PA 15223