July 20, 2019

Early in my freelancing career, I picked up a sizable project: 60 blogs in 60 days. When the client asked if the timeline was reasonable, I responded positively. A blog a day? Of course I could do that. 

But as I settled into the project, two things became obvious:

  • I...

March 28, 2019

There's been a lot of lively debate over whether marketers should keep creating gated content. There's so much information already available for free, is it worth trying to compete by throwing things behind a wall people need to exchange information to pass through? Is...

March 14, 2019

Here's an exciting fact about the power of blogging: Companies that regularly publish 16 well-executed blogs a month earn 350% more web traffic than their competitors who published between 0-4 blogs per month. 

That stat comes to us from a HubSpot data benchmark report....

January 15, 2019

Years ago, the general mantra online was "If you build it, they will come." 

We couldn't be further from the truth in 2019. No one cares that you're online. 

What they care about is the experience you're offering through the message you deliver. 

It's 2019, and every...

November 26, 2018

Here's a fun fact for small businesses (and if you're larger, pay close attention): Small businesses with blogs generate 126% more leads. 

That stat comes to us from TechClient, and it's nothing to shrug off. Having a blog could more than double the number of leads comi...

January 10, 2018

There’s good reason paid streaming services like Netflix and Spotify are so successful: People hate ads, and they want content on-demand.

Gone are the days where companies can demand absolute attention from viewers (though many still try their darnedest). Doing that to...

December 16, 2017

Let’s say you’ve just moved into a new house in a new town, and your kitchen sink suddenly becomes clogged. Despite all of your plunging, the clog doesn’t budge. What do you do?

If you’re like most people, you probably type something along the lines of “plumber in my ar...

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