Early in my freelancing career, I picked up a sizable project: 60 blogs in 60 days. When the client asked if the timeline was reasonable, I responded positively. A blog a day? Of course I could do that.
But as I settled into the project, two things became obvious:
There's been a lot of lively debate over whether marketers should keep creating gated content. There's so much information already available for free, is it worth trying to compete by throwing things behind a wall people need to exchange information to pass through? Is...
Here's an exciting fact about the power of blogging: Companies that regularly publish 16 well-executed blogs a month earn 350% more web traffic than their competitors who published between 0-4 blogs per month.